Creative Director

1 month ago


Gurugram, India Wholsum Foods (Slurrp Farm and Millé) Full time

Wholsum Foods is a healthy food brand striving to change the way the world eats. While Slurrp Farm brings the goodness of millets to children, Millè caters to the young adults looking for healthy food options. It's our mission to provide tasty and 100% natural alternatives to the junk food that surrounds us today. We believe that, in many ways, we need to go back to eating like our grandparents did; to the nutritious traditional food that has existed for millennia in India. Most of our foods are made of millets i.e Ragi, Jowar, Bajra and Foxtail Millet.


The founders of Wholsum Foods, Shauravi Malik and Meghana Narayan, are foodies, entrepreneurs, and parents to young children.


We are growing our team to support our global growth and are looking for talented people who enjoy the collaborative and innovative culture of a young high growth company and are hungry for an opportunity to grow with the team and have a lot of fun along the way. If you’re a proactive person who enjoys getting things done in an entrepreneurial set up, then read on Also, you get to work for one of the Top 10 D2C start ups that Amazon would be taking global this year We will be entering the UAE, USA, UK and EU markets among 10 D2C Startups that Amazon will be Taking Global This Year (indianretailer.com)


WHAT WILL YOU DO AT WHOLSUM FOODS?


  • Leading & Building content marketing strategy for Millè and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships , CRM, PR & Publicity consistent, in terms of style, quality & tone of voice across channels
  • Partner with internal and external agency teams to build content assets needed for campaigns and season launches
  • Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand
  • Maintain, develop & execute master content calendar for the brand
  • Develop new ideas on how to create customer delight across multiple experiences.


SKILLS REQUIRED


  • 10-12 years of overall experience with deep understanding about driving & managing digital content marketing.
  • Minimum 5years of demonstrated working experience with established brands, developing and executing creative strategies that align with brand identity across multiple platforms and campaigns.
  • Must have prior experience utilizing AI-driven design tools and technologies to enhance creative processes, optimize workflows, and create innovative visual content.
  • Strong storytelling skills across media.
  • Proven experience in graphic design with a deep understanding of design principles, typography, layout, and digital design tools, ensuring high-quality and visually appealing outcomes.
  • Masters in Literature/Design (mandatory) with Consumer Tech/ FMCG / D2C experience is highly desirable
  • Should possess leadership skills to lead the content team to successful completion of its objectives
  • Strong attention to detail and ability to work with timelines


WHAT WILL YOU GET?


  • Fast paced growth in the startup FMCG space.
  • Mentorship from senior people from senior people / board members / in house experts
  • Ability to think strategically and lead.
  • Key involvement in shaping the overall course of the startup and the customer experience at Wholsum Foods.


Location - Gurgaon


STARTING DATE - Position open immediately


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