Territory Sales Incharge

4 weeks ago

Amritsar, India Brillon Consumer Products Pvt Ltd (Formerly known as SC Johnson). Full time
  • Meet S&D targets by effective implementation of area sales & development plans.
  • Develop Sales forecast for all categories based on trends.
  • Develop channel sales strategy for geography assigned in consultation with Manager.
  • Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth.
  • Plan and achieve distribution expansion as per budget plans.
  • Stocks and logistics planning for the area.
  • Ensure distributor claims are settled in time by proper scrutiny and on field verification.
  • Ensure retention of agreed ROI for the distributors.
  • Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.
  • Develop distribution strategy in line with changing channel mix.
  • Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales.
  • Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required.
  • Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines.
  • Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame.
  • Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand.
  • Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs.
  • Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched.


Desired Candidate Profile


  • Education Graduate Must, MBA preferable.
  • 3-5 years of experience in General Trade from FMCG industry only.
  • Good understanding of MS Excel is a must.
  • Should be able to read and understand data.

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