Paid Media Manager
1 month ago
About
Supply6 is a pre-series A-funded start-up with $1M USD raised to date. One of the 75 start-ups (out of 6000) to have secured a $31K grant from the state (Karnataka) government for showcasing innovation and authenticity in the Health and Nutrition sector. Products sold Include Foundational Nutritional, Healthy Food and Gels.
Overview:
The Paid Media Manager will be responsible for developing and executing paid media strategies to drive user acquisition, engagement, and conversion across Meta and Google. Additionally, this individual will also oversee influencer marketing initiatives. The ideal candidate should have a strong background in digital advertising, a proven track record of success in user acquisition, and experience in influencer partnerships.
Key Responsibilities:
Paid User Acquisition:
- Develop and implement paid media strategies on Meta and Google platforms to drive user acquisition, engagement, and conversion.
- Plan and execute targeted advertising campaigns, including campaign setup, audience segmentation, ad creative development, and budget management.
- Coordinate ad shoots and collaborate with creative teams to develop compelling visuals and ad creatives that resonate with the target audience.
- Monitor campaign performance, analyze key metrics, and optimise campaigns to maximise ROI and achieve KPIs.
Influencer Marketing:
- Identify and establish partnerships with influencers and content creators aligned with our brand values and target audience.
- Collaborate with influencers to develop authentic and engaging content that resonates with their followers.
- Manage influencer relationships, including negotiation of contracts, campaign briefs, and performance tracking.
- Measure and report on the effectiveness of influencer marketing campaigns, providing insights and recommendations for optimization.
Cross-functional Collaboration:
- Work closely with internal teams, including marketing, creative, product, and analytics, to align paid media and influencer marketing efforts with overall business objectives.
- Coordinate with external agencies and vendors to support campaign execution and optimization as needed.
- Collaborate with the social media team to ensure cohesive messaging and alignment across paid and organic channels.
Requirements:
- 3+ years of experience in digital marketing with a focus on paid media management and user acquisition.
- Proven track record of successfully managing paid media campaigns on Meta (Facebook, Instagram) and Google platforms, with a strong understanding of ad targeting, bidding strategies, and performance optimization.
- Experience in influencer marketing, including identifying influencers, negotiating partnerships, and measuring campaign effectiveness.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimise campaign performance.
- Excellent communication skills with the ability to collaborate effectively with internal teams, external partners, and influencers.
- Prior experience of working in the Food/Health/Fitness Space.
Salary:
Commensurate with Experience. Range - 8 - 10L INR + ESOP
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