Digital Media Manager

2 months ago

Bangalore Urban, India PhonePe Full time

If you live and breathe digital marketing, we want to talk to you. PhonePe is looking for a motivated & experienced marketing professional to lead, develop, implement, track and optimize our digital brand marketing campaigns.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital brand marketing campaigns from concept to execution. You will work with the brand & business teams to launch campaigns on time and on budget.

You should be able to help plan integrated brand campaigns and develop effective digital strategies and monitor the results of the same.

You should be highly motivated and have the ability to manage strict deadlines. Moreover, you should ensure that the digital strategies are in line with the company standards and vision.


Responsibilities

  • Brand Digital mandate for paid marketing brand campaigns with complete ownership of brand digital marketing budget for PhonePe & its affiliates.
  • Build a strong Digital Marketing strategy to help brands reach their target audience at scale to deliver growth at optimum costs.
  • Measure, optimise and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize budget and plans based on the insights.
  • Identify and lead test & learns and growth strategies with sound logic and clearly defined recommendation across all digital platforms. Analyse the performance and scale basis feasibility
  • Plan, execute, and measure experiments and conversion tests. Drive measurement mindset to drive growth.
  • Lead projects on analytics to measure digital campaign outcomes and plan consumer journeys.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Build agile capabilities in the digital marketing portfolio to be able to quickly pivot to meet dynamic business needs.
  • Manage external agency / partner relationships
  • Build & run in-house ops capabilities for Programmatic / Social platform paid campaigns
  • Critical Requirement - Drive Marketing-Tech roadmap in coordination with Tech-Product team and work closely with product engineering teams.
  • Critical Requirement – Be able to engender effective measurement and optimization frameworks for all efforts on brand digital for PhonePe (including ADH, Marketing Mix Modeling, Multi Touch Attribution and Lift).
  • Upskill teams on new digital trends, tools and measurements for digital marketing


Requirements

  • Master’s degree in Media, Communications, Marketing, Business Administration, or a related field from a top tier university only
  • Critical Requirement : 10+ years of experience with at least 5 years current experience at a ConsumerTech brand. Fintech experience is a plus
  • Solid knowledge and hands on experience of ad serving & analytics tools, including hands-on experience with ADH, Programmatic, Google Analytics/DV360, DCM and FB Ads Manager and dashboarding
  • Should have handled & deployed digital media budgets at scale
  • Exceptional skills managing digital marketing activities within deadlines, budget and requirements.
  • Ability to handle pressure, juggle priorities and thrive in an exceptionally fast-paced environment.
  • Complete knowledge of the latest digital trends, practices, and developments
  • Good time management and organizational skills
  • Strong analytical and problem-solving skills
  • Detail-oriented and highly motivated individual

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