Digital Marketing Manager
4 weeks ago
Person Should have skills set of digital Marketing, Social Marketing, SEO along with Campaign and advertisement management. Run the whole digital marketing / online customer acquisition, Strategic Planning and Budgeting, Whatsapp marketing, True caller ads, Sms & Emailers, Other online providers like MyGate, Data analytics for daily reporting and providing reports on various performance metrics.
Responsibilities
- Run the whole digital marketing / online customer acquisition: Spearhead the development and execution of a comprehensive digital marketing strategy to drive online customer acquisition.
- Strategic Planning and Budgeting: In line with business plans, key objectives and growth metrics
- SM & Google Ads: Manage and optimize paid advertising campaigns across social media platforms (mention the most relevant platforms for your company, e.g., Facebook, Instagram) and Google Ads (mention specific campaign types like Search Ads or Display Ads).
- Whatsapp marketing: Develop and implement engaging WhatsApp marketing campaigns to nurture leads and drive conversions.
- Truecaller ads: Leverage True Caller ads to increase brand awareness and drive targeted customer acquisition.
- SMS & Emailers: Craft compelling SMS and email marketing campaigns to engage leads, promote special offers, and convert them into customers.
- Other online providers like MyGate: Stay updated on and explore the potential of emerging online customer acquisition platforms like MyGate (replace with relevant platforms in your region).
- Data analytics for daily reporting and providing reports on various performance metrics: Utilize data analytics tools to track campaign performance across all channels, generate daily reports, and provide actionable insights to optimize customer acquisition efforts.
Qualifications
- 6-8 years exp in customer service / product firms in similar space.
- 5-7 years exp in customer service / product firms like urban company, cashify, paytm, cars 24, Spinny, consumer loans)
- Good learner. Creative, open-minded, and innovative in structuring deals.
- Good written and verbal communication skills
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