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Search Engine Optimization Team Lead

2 months ago

Noida, India Modifyed Digital Full time

We are looking for an experienced and results-driven SEO Team Lead to join our dynamic digital marketing agency. The ideal candidate will be responsible for leading and managing the SEO team, developing and implementing effective SEO strategies, and ensuring the successful execution of SEO campaigns for our clients. This role requires a deep understanding of SEO best practices, a passion for driving organic growth, and the ability to lead a team to achieve outstanding results.

Key Responsibilities
  1. Team Leadership:
  • Lead, mentor, and manage a team of SEO specialists, analysts, and content creators.
  • Provide guidance and support to team members, ensuring their continuous professional development.
  • Assign tasks, set deadlines, and monitor the performance of the SEO team.
  1. SEO Strategy Development:
  • Develop and implement comprehensive SEO strategies for clients to improve organic search rankings, drive website traffic, and increase conversions.
  • Conduct thorough keyword research and competitive analysis to identify opportunities for growth.
  • Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
  1. Campaign Management:
  • Oversee the planning, execution, and optimization of SEO campaigns.
  • Monitor and analyze SEO performance metrics, generating regular reports for clients and internal stakeholders.
  • Identify areas for improvement and recommend actionable solutions to enhance SEO performance.
  1. Collaboration and Communication:
  • Collaborate with content creators, web developers, and other marketing team members to ensure SEO best practices are integrated into all digital marketing efforts.
  • Communicate effectively with clients to understand their goals, provide updates on campaign progress, and manage expectations.
  1. Technical SEO:
  • Conduct regular website audits to identify technical SEO issues and recommend solutions.
  • Ensure websites are optimized for speed, mobile-friendliness, and user experience.
  • Implement schema markup, improve site architecture, and manage site migrations when necessary.
  1. Content Optimization:
  • Work with content writers to create high-quality, SEO-friendly content that aligns with client goals.
  • Optimize existing content for search engines, including updating meta tags, headers, and internal linking structures.
  1. Reporting and Analytics:
  • Utilize tools like Google Analytics, Google Search Console, and other SEO software to track and report on campaign performance.
  • Provide actionable insights based on data analysis to inform future SEO strategies.
Qualifications
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 3-6 years of experience in SEO.
  • Proven track record of successfully managing SEO campaigns and achieving significant results.
  • In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Excellent communication, leadership, and project management skills.
  • Experience with content management systems (CMS) and website development is a plus.