Campaign Manager

1 week ago

Mumbai, India Nityo Infotech Full time

Product/Portfolio Management:

  • Comes with a good understanding of Card Product and Portfolio KPIs with a consulting bent of mind
  • Able to solutionize, design and drive initiatives and priorities in line with Client’s requirements
  • Create program framework for activation, engagement, retention - identifying target groups based on product types and customer segments and align definitions with Portfolio & Product teams
  • Provide support to create and operationalize the campaign design and delivery framework in conjunction with Client’s cross-functional teams, including assistance in list generation, communication mix design and channel attribution
  • Support in monitoring effectiveness of campaign and establish communication protocols with key stakeholder groups, including establishing effective feedback loops
  • Driving offer communication by optimizing messaging and channel mix
  • Designing of Client’s Campaigns, supporting execution and overseeing the performance to ensure desired impact
  • Set up review and monitoring framework for program performance before, during and after campaign period
  • Manages allocated project deliverables within quality standards and budget.
  • Structures documents and project deliverables, leveraging insights from data and client inputs
  • Background of card product development, set-up and management to be of great advantage



Client and Project Management:

  • Able to create project plan for large and long term engagement
  • Track and provide regular updates in terms of critical milestones, activities and steer them in line with timelines including risk mitigation
  • Manages projects owning all client deliverables and discussions in the project
  • Navigating more complex team dynamics
  • Independent in leading an engagement, seeks guidance as needed, however, ensures s/he owns the engagement.
  • Influence across multiple teams that s/he works with or leads


Requirements:

  • A bachelor’s degree/ post-graduate qualification in marketing
  • Minimum 6+ years of relevant experience managing campaign/product or portfolio
  • Experience in consulting, credit card, debit card product and portfolio
  • Be a critical thinker with strong problem-solving skills
  • Exceptional stakeholder management, project management and collaboration skills
  • Strong presentation and communications skills are essential
  • Understand current marketing trends
  • The ability to successfully manage multiple campaigns running at the same time
  • Proficient in PowerPoint and excel

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