Manager - Performance Marketing

3 days ago

Chennai, India The Hindu Full time

Role Objective:


The Hindu Group is seeking a Performance Marketing Leader to grow the paid acquisition of Digital Subscriptions. We are looking for passionate professionals with strong problem-solving skills. He/she will work closely with both internal and external stakeholders to achieve the desired business objectives. The role mimics the responsibilities of an intrapreneur and offers immense learning & growth opportunities for those who are willing to learn, take calculated risks, and are passionate about what they do.


What's expected of you?


Lead a team of Performance Marketers responsible for the following:


Creating and planning a variety of PPC campaigns across a range of digital channels (Google, Facebook, Twitter, Quora, Bing, etc.)

Overseeing existing campaigns and making recommendations on how to optimise them to drive subscriptions at set ROI.

Working with the creative team (internal and external) to create and optimize campaigns for paid channels.


As a leader, these would be your individual responsibilities:


Owning all the budgets allocated for paid campaigns and ensuring outcomes based on overall RoI for the Subscription business.

Work with the App Growth team to optimise app installs and in-app conversion campaigns to drive revenue and engagement.

Analysing trends in paid campaigns and making data-driven decisions.

Working closely with Product, Editorial, Tech & Subscription teams to enable new campaigns and audience strategies to drive the Subscription funnel (free trials, paid trials, engagement, subscriptions, renewals, etc.)

Producing detailed analyses and reports of paid campaigns and presenting it to various stakeholders in the business.


This role is for you if you tick these boxes:


B.E./B.Tech + MBA from a reputed university or relevant entrepreneurial experience

4-6 years of overall experience (minimum), with at least 1-2 years of experience managing a team.

Hands-on experience running ads for B2C businesses on Google Ads, Bing Ads and Facebook/Instagram (Meta) Ads (at least 2-3 years directly managing budgets over INR 50 lakh per month)

Experience with X Ads, LinkedIn Ads, Quora Ads, and other similar paid channels would be a brownie point.

Understand the technical aspects of Performance Marketing well (Google Tag Manager, Pixels, Goals, etc.) and communicate requirements to the Technology/Product teams to facilitate growth.

Prior experience with app attribution tools such as Adjust, AppsFlyer, etc. and an understanding of the technicalities (and shortcomings) of attribution models would be a plus

Comfortable with Google Analytics and other Analytical tools to help make decisions.

Understand lookalike audiences, re-targeting/re-marketing, and dynamic/shopping ads well, and you understand the right strategy to allocate budgets by audiences.

Strong people skills and the ability to influence people to get things done - This is critical as there are multiple stakeholders in the business.


Interested candidates may forward their resume indicating their Current CTC / Excepted CTC and notice period to ashok.sp@thehindu.co.in with the subject line: Application for Manager - Performance Marketing


Regards,

HR Team

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