Product Marketing Manager

2 weeks ago

Bengaluru, India Azentio Software Full time

About Azentio:


Azentio Software incorporated in 2020 at Singapore, has been carved out of 3i Infotech, Candela Labs, Beyontec Technologies and Path Solutions. Azentio Software provides mission critical, vertical-specific software products for customers in banking, financial services and insurance verticals and includes key products such as KASTLE™ (Universal Lending), AMLOCK™ (Anti-Money Laundering & Compliance software suite), PREMIA™ Astra (Core Insurance software), ORION™ (Enterprise Resource Planning software) and MFUND Plus™ (Asset Management platform). Azentio has over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries (and growing) globally, and is wholly owned by Funds advised by Apax Partners.


Azentio offers a comprehensive range of products – serving core operations to modern digital needs – for the financial services industry. Our deep domain knowledge and solutions in financial services extend across insurance, retail and corporate lending, Islamic Banking, anti-money laundering, and asset management. In addition, Azentio proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution.


At Azentio, we believe that growth is a continuous journey. We believe that each step of this journey must be taken by committing to excellence - excellence in our products, our services, our ideas, and our people.


Years of Experience: 10-15 Years


Location: Bangalore


Job Description:


  • Develop compelling value propositions and positioning strategies for our insurance software products to differentiate them in the market.
  • Create engaging and persuasive marketing content, including but not limited to blog posts, whitepapers, brochures, case studies, and product collateral.
  • Conduct comprehensive market research to identify trends, competitive landscape, and customer needs in the insurance software industry.
  • Collaborate with the sales team to create effective sales tools and collateral that communicate the value of our insurance software products.
  • Plan and execute successful product launches, coordinating efforts across various departments to ensure a cohesive and impactful introduction to the market.
  • Monitor and evaluate the effectiveness of market strategies through data analysis and reporting. Should have working knowledge of several key metrics and KPIs including acquisition cost, activation, conversion, NPS, adoption, and customer lifetime value.
  • Stay up to date with Industry trends and best practices in Strategy and provide recommendations for Continuous improvement.
  • Effectively represent the Company and the Product in various webinars and forums thus contributing to lead generation.


What skills are required?


9 + Years of total experience with 5 + Years of experience in General Insurance Domain Knowledge within Product Marketing.

Specialization in Marketing, Business, or a related field.

Excellent writing and communication skills and the ability to turn complex technical information into captivating marketing messages.

Stakeholder management at the highest business level.

Strong analytical skills with ability to interpret data, evaluate products and market research.

Proven experience in marketing software products, preferably in the insurance industry.

Excellent communication and presentation skills.

Exposure to MEA and APAC.

Ability to work collaboratively in a fast-paced, dynamic environment.


What do we Aim for?


Azentio aims to be the leading provider of Banking, Financial Services & Insurance (BFSI) & Enterprise Resource Planning (ERP) software products in Asia Pacific, the Middle East & Africa & United States. We will achieve this by:

Providing world-class software products, built on the latest technologies.

Providing best-in-class customer service, built on a deep understanding of our domains and local nuances.

Being an employer of choice, attracting high-quality talent.

Achieving top quartile growth and margins.


Azentio Core Values:


We work as one, collaborate without boundaries, and win together.

We work with Uncompromising Integrity and Accountability.

Customer is at the core of all that we do.

We are Diverse and Inclusive. We treat our people, our customers, and our wider community.

With Respect and Care.

We Innovate, we Excel, and we Grow Together.

We Give Back to our communities through our business and our people​.

We take Pride in all that we do and together we Enjoy the journey.

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