Product Marketing Manager

4 weeks ago

Bengaluru, India DeltaX Full time

The Product Marketing team at DeltaX promotes our products and their features to our target businesses. As a Product Marketing Manager, you will be responsible for building and marketing the product marketing material such as newsletter, blogspot content, social media posts, website content, etc as per company’s strategy and vision.

Your day to day responsibilities:
Understanding the product offering, sales narrative and the target customer/ company profile
Work closely with the product and sales team to understand the solutions offered, key messaging and value proposition to translate technical details into benefits for the user
Conceptualize and manage end to end Content Campaigns for the Brand
Create marketing material like sales documentation, product videos, websites, email marketing, product descriptions and blogs by liaising with internal teams and external service providers as needed
Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information
Understanding of Digital formats like Videos, Infographics to be able to create compelling stories about the Brand and repurpose in multiple format
An understanding of SEO will be necessary to write content which is optimized for generating more traffic
Own all communication going out about the Brand to ensure it adheres to our communication tenets
Craft effective messages for the Digital presence of the brand – social media posts, blogs, banner advertising, paid social etc
Craft compelling messages across marketing channels (landing pages, ad campaigns)
For the marketing team and territory assigned to you, set, track progress of the goals to achieve for the term plan

What you’ll need to succeed in the role:
Must be able to thrive in a fast paced environment and be motivated to take on a new challenges
Excellent oral and written communication skills with a high level of business acumen, keen eye for detail and creativity
Demonstrated ability to take initiative and work independently as well as in a team environment
Must be Proactive, Organized and Results Oriented with a strong sense of ownership
Proven experience in b2b marketing for global tech products will be a plus
Hands-on experience with Email marketing tools (eg. Zoho, Hubspott), Analytics tools to track content performance and traffic, CMS (like Wordpress), Social (eg. Hootsuite) will be a plus
Experience in customer acquisition efforts via email, social, blog and similar channels
Have the appetite to understand how enterprise platforms and technology stacks work

About DeltaX:
DeltaX is a Data-Driven Digital Advertising Platform built for Agencies and Advertisers to optimally buy, track, attribute and report ad campaigns across search, social media, display RTB, Mobile, Video and other media channels. Founded in 2012, the platform serves as the pioneer in the Advertising Technology Industry. The cutting edge technology has empowered digital marketing teams across the globe with deep insights, automated ROI based spends optimization, activating award winning technology- driven campaigns.

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