Content Strategist

MissionBuild and lead an independent content & media vertical that 1) scales our brand presence on YouTube and Instagram, 2) launches and grows a flagship podcast, and 3) operates as a service hub supporting our consumer brands with content strategy, production, distribution, and monetization.12-Month Outcomes (What Success Looks Like)YouTube: Post consistently (weekly). Get a few clear wins—think 5 videos that really pop and a healthy lift in subs (2–3×). Watch-time trending up and more people coming back because they like the format.Instagram: Run a steady Reels rhythm (15–20/mo). Aim for 4–5%+ engagement, a couple of mini‑viral Reels each month, and regular collabs that bring in fresh audiences.Podcast: Launch in the first 60 days, then keep it weekly. Hit your first 10k total downloads by mid‑year and land 1–2 paying sponsors by the back half.Revenue: By year‑end, the content engine pays for itself through sponsors, affiliates, and light product promos.Ops: A simple in‑house workflow that moves fast clear content calendar, quick title/thumbnail tests, and a one‑glance dashboard everyone checks.Team: A lean crew that ships (editor + designer/thumbnail + producer), with freelancers plugged in when and if needed.Key ResponsibilitiesStrategy & LeadershipOwn the multi-platform content strategy, brand voice, and programming pillars for YouTube, Instagram, and the podcast.Act as business head for the media vertical: forecasting, budgets, vendor management, rate cards, and monetization.Build the operating model to serve internal/portfolio brands with clear SLAs and quarterly OKRs.Production & DistributionStand up a light-weight studio workflow (scripts, shoots, edits, thumbnails, metadata, SEO, shorts slicing, audiograms).Ship weekly video pods, 2–3 longform videos/month, 12–20 Shorts/Reels per week across brands.Run creator collabs, guest booking, and community initiatives (Discord/WhatsApp/YouTube Communities).Growth & MonetizationDrive channel growth via content-market fit, thumbnails/titles testing, retention curves, and distribution loops.Build sponsorship pipeline, affiliate programs, UTM-ed storefronts, and newsletter cross-sells; integrate social commerce where relevant.Analytics & GovernanceBuild dashboards (YT Studio, GA4, Meta Insights, Chartable/Spotify for Podcasters).Own IP, music/copyright, usage rights, brand safety, and crisis playbooks.Ideal Candidate ProfileMust-have experience (screen-out if missing):Proven 0→1 builder: launched and scaled a YouTube channel and/or podcast from scratch (or revived from near-zero) with clear before→after metrics.Independent operator: prior freelance/creator/consultant stint owning outcomes end-to-end (strategy → production → distribution → monetization).Business mindset: has turned content into a business (pricing/rate cards, sponsor deals, affiliates) with hands-on P&L ownership or direct contribution.7–12 years in content/media; proven YouTube channel growth and Instagram Reels expertise.Shipped/hosted/produced at least one weekly podcast with measurable growth.Strong editorial instincts + performance mindset (CTR, AVD, RPM, view-to-subscribe, reach-to-engagement).Comfortable with on-camera direction and talent management.Working knowledge of editing & production (Premiere/Final Cut/CapCut, Descript), audio (RØDE, Shure, Focusrite), and studio workflows.Experience owning P&L and closing brand deals/sponsorships.Excellent storytelling, scripting, interviewing, and community-building skills.Preferred backgrounds: Candidates from content/creative agencies who have helped build a content/media practice into a business unit (service line/P&L), and independent creators/consultants who have taken multiple brands from 0→1.Nice-to-have: Creator economy networks, newsletter growth, live-stream ops, social commerce, basic motion/graphics.Tooling Stack (Suggested)Planning: Notion/Asana, Airtable content calendar, Figma for thumbnails.Production: Sony/Canon mirrorless, RØDE/SHURE mics, Aputure lights; Premiere/Final Cut, CapCut, After Effects, Descript.Analytics: YouTube Studio, vidIQ/TubeBuddy, GA4, Meta Insights, Chartable/Podbean, Looker Studio.