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SaaS Content Marketer

2 months ago

Ahmedabad, India SmartTask.io Full time

Apply only if you have Marketing experience with a SaaS company.


Ideal Candidate:


The ideal candidate is a content writer with marketing expertise or has been a content editor. Someone who has already worked with SaaS companies and scaled inbound conversion channels. With an innate passion to drive success.

 

Responsibilities

  • Lead content team at www.smartworks.ai
  • Create, execute and thrive to constantly improve content strategy
  • Research competitors, analyze their strategies to find loop holes and improve plan accordingly
  • Improve and develop SOPs for different type of articles
  • Create content structures as per SOPs for writers to work on
  • Analyze traffic, on-page statistics to increase conversion
  • Contribute to adjacent teams like SEO, Product Marketing and Off-page
  • Prepare reports and analysis for the core team
  • Take full responsibility and be a champion to attract millions of users and keep them engaged. Finally deliver conversions


About the company:

SmartTask is an online productivity tool that helps services firms track and manage their processes. Some of our marquee customers include ABB, M3M, etc.


We are a product-led company with a goal to help increase our customer's productivity by 3x. We believe in growing together and bringing the best in each teammate. For us ethics, quality of work, innovation and perseverance are key.


Qualifications

  • 2+ years of experience as a Content Marketer / Editor at a SaaS (Software as a Service) company
  • Have written quality articles
  • Have scaled traffic and conversions for a company
  • Strong knowledge of tools like Ahrefs / Semrush, Google Analytics, Google Search Console, Buzzsumo, etc
  • Strong written, verbal and spoken English skills
  • Self-starter with initiative and drive
  • Empathy and leadership skills to lead the content team
  • Fast learner who takes ownership


What would you be doing in the first few months at SmartTask

  • Get a deep understanding of the space and the usecases of the product
  • Understand the current Content Marketing plan
  • Understand the objectives we want to achieve in the next quarter
  • Handle and execute the Content plan with external and internal team
  • GROW