Head of Marketing

2 weeks ago

Pune, India SELLABILITY Full time

About Us:: Sellability is on an aggressive and market-redefining growth trajectory with development mandates comprising a wide array of residential, commercial, and mixed-use. With the changing dynamics of the real estate industry, the progressive vision demands ambitious, meritocratic, and hard-working brand custodians. Projects will demand year-round effort and market activation for sustained brand salience and sales. Project branding, launch, and sustenance of brand support and incremental innovations will be a key Marketing mandate to serve an INR 5000 CR+ (and growing) Annual Operating Plan. Consumer and media understanding, inventory management, Introducing of MARTECH, Campaign Management, Creation and Execution of SOP, Preparing and strategizing the AOP, coordination across ATL (media and agency management) + BTL + Digital activations, PR and Brand Communication as well as charting out a roadmap across existing performing markets - will be a critical part of the role.  


Role :

  • Sustained efforts at serving ALL existing brands within the portfolio. Developing brands across Pune, Mumbai, OS, and NRI markets. Plan and execute activations around inventory. Optimise Loyalty events around the project delivery calendar to create positive brand w-o-m.  
  • Conceptualize and execute a comprehensive communication and activation plan. 
  • Developing and implementing a growth strategy to drive demand and new customer acquisition across traffic channels, with a focus on Mass & Brand activities, Search Marketing, Digital, PR, Brand Communication, Outbound Marketing, and Affiliate Marketing. 
  • Fire all distribution and support verticals to aid sales across products and markets.  


Responsibilities :

  • Crafting the MARTECH initiatives for the brand and its project portfolio. 
  • Planning and Creating an AOP plan for the respective department and allied functions. 
  • Create and execute the SOP at the corporate level. 
  • Monitor the PR, Digital, Advertising, and Brand communication activities. 
  • Responsible for strategizing, planning, implementing, and managing corporate marketing strategy. 
  • Responsible for creating the annual marketing budget and effective utilization of the overall budget. Identify short-term and long-term scheduling, budget, media split, and resource needs. 
  • Provide strategic actionable insights post-market research, forecasts, competitive analyses, campaign results, and consumer trends. 
  • Create and execute various campaigns. 
  • Ensure our brand message is strong and consistent across all channels and marketing efforts. 
  • Plan, execute & Monitor all ATL/BTL promotions, marketing database, Digital, email, social media, and display advertising campaigns for the complete portfolio.  
  • Interact with various stakeholders- marketing vendors, event organizers, and various institutions for successful marketing campaigns. 
  • Developing a media relations strategy, seeking high-level placements in print, broadcast, and online media. 
  • Lead performance marketing, partnerships and product-led growth teams at STAGE. 
  • Build growth frameworks that help in long-term planning and scalable solutions, while also enabling the teams to do rapid experimentation and micro-optimizations daily. 
  • Build team capabilities around Marketing tech stack including Experimentation platform, Data platform and CRM platforms. 
  • Build capability for growth teams to design and execute experiments and to drive comprehensive test and measurement plans that can drive the overall effectiveness of growth initiatives. 
  • Build a Planning function for the growth org that can drive overall business goals and help define success metrics and monitor goals at a granular level. 

 



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