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Search Engine Optimization Executive
2 months ago
Job Title: SEO Executive
Department: Digital Marketing
Years of experience: 2-6 Years
Location: Indore
Company Summary:
Galaxy Weblinks is a leading provider of custom software development and digital marketing solutions. We empower businesses of all sizes to achieve their online goals through strategic web design, innovative technology, and results-driven marketing campaigns. Our team is passionate about delivering measurable outcomes, fostering collaborative partnerships, and exceeding client expectations.
Position Summary:
We seek a passionate and results-driven SEO Executive to join our team at Galaxy Weblinks. In this role, you will optimize websites for search engines, drive organic traffic, develop effective lead generation funnels, and provide exceptional client service for all analytics and SEO-related needs. Your expertise in on-page optimization, technical SEO, and advanced analytics will be essential in enhancing our clients' online visibility and achieving their business objectives.
Key Responsibilities:
ON-Page Optimization
- Conduct in-depth keyword research to identify relevant, high-value search terms.
- Create and optimize website content, including landing pages, blog posts, and product descriptions, to enhance search engine rankings.
- Optimize meta tags (title tags, meta descriptions) for maximum CTR (click-through rate).
- Implement effective internal linking strategies to improve user experience and search engine crawlability.
- Stay updated on the latest SEO best practices and algorithm changes.
Traffic Generation
- Develop and execute link-building strategies to increase the authority and credibility of client websites.
- Collaborate with the content team to produce SEO-friendly content that attracts backlinks and drives organic traffic.
- Identify and pursue opportunities for guest blogging and other off-page strategies to enhance brand visibility.
Organic Lead Funnel Development
- Design and optimize landing pages that are tailored for search intent and lead capture.
- Collaborate with web developers to ensure SEO-friendly website design and functionality.
- Implement and track conversion optimization initiatives to increase lead generation.
Monthly SEO Audits
- Perform comprehensive website audits to identify and address technical SEO issues that may be impeding rankings.
- Conduct competitor analysis to benchmark performance and uncover new opportunities.
- Prepare detailed SEO reports with actionable insights and recommendations.
Advanced Analytics Setup and Configuration
- Set up and configure analytics tools such as Google Analytics, Google Search Console, Google Tag Manager, and other SEO reporting platforms.
- Create custom dashboards and reports to track key SEO metrics (organic traffic, rankings, conversions, bounce rate, etc.).
- Analyze data to identify trends, opportunities for improvement, and demonstrate the ROI of SEO efforts.
Client Servicing
- Collaborate directly with clients to understand their analytics and SEO needs.
- Provide expert setup and configuration of analytics tools to align with client goals.
- Deliver regular reports and insights, translating complex data into clear action plans for clients.
- Proactively address client inquiries and offer strategic SEO guidance.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field or equivalent experience.
- 2+ years of proven experience in SEO, with a demonstrated track record of success.
- Deep understanding of on-page and off-page optimization techniques.
- Proficiency in keyword research tools (e.g., Keyword Planner, Ahrefs, SEMrush, Moz, etc.).
- Experience with website analytics tools and reporting.
- Strong analytical skills and data-driven decision-making.
- Excellent written and verbal communication skills.
Desired Skills (Mandatory):
- Familiarity with HTML, CSS, and basic web development principles.
- Knowledgeable in utilizing the Screaming Frog tool for SEO analysis.
- Extensive experience with Google Analytics, Google Search Console, and Google Tag Manager, alongside proficiency in Microsoft Clarity or similar heatmap analysis tools.
- Hands-on experience in Keyword Planner, Ahrefs, SEMrush, Moz
- Demonstrated ability in generating detailed reports using Excel and PowerPoint.
- Expertise in Technical SEO with a solid understanding of optimizing website architecture and content for search engines.
- Content marketing experience.
Desired Skills (Optional):
- Experience with paid search (PPC) campaigns.
