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Marketing Manager – Ophthalmology

2 months ago

Mumbai Metropolitan Region, India Amneal Pharmaceuticals Full time

Job Summary :


We are seeking an experienced and results-driven Marketing Manager to lead and manage our marketing efforts in the ophthalmology sector. The ideal candidate will have a deep understanding of ophthalmic products and services and a proven track record of developing and executing successful marketing strategies to drive brand awareness, engagement, and sales.


Key Responsibilities:

  • Strategy Development: Develop and implement comprehensive marketing strategies and plans to promote ophthalmic products and services.
  • Market Research: Conduct market research to identify trends, customer needs, and competitive landscape within the ophthalmology sector.
  • Campaign Management: Design, execute, and monitor marketing campaigns across various channels (digital, print, events, etc.) to increase product visibility and generate leads.
  • Content Creation: Oversee the creation of marketing materials, including brochures, websites, social media content, and advertisements, ensuring they align with brand messaging and objectives.
  • Brand Management: Maintain and enhance the company’s brand image and reputation within the ophthalmology field.
  • Sales Support: Collaborate with the sales team to develop promotional strategies, sales tools, and training materials to support their efforts and drive sales growth.
  • Performance Analysis: Track, analyze, and report on marketing performance metrics, providing insights and recommendations for continuous improvement.
  • Budget Management: Manage and allocate the marketing budget effectively, ensuring optimal use of resources and maximizing return on investment.
  • Stakeholder Engagement: Build and maintain relationships with key stakeholders, including industry professionals, healthcare providers, and media contacts.
  • Event Planning: Organize and manage events such as product launches, trade shows, and conferences to promote ophthalmic products and engage with target audiences.


Qualifications:

  • Education: Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field. A Master’s degree or relevant certification is a plus.
  • Experience: Minimum of 8+ years of experience in marketing, with a focus on ophthalmology or medical devices preferred.
  • Skills:
  • Strong understanding of ophthalmology products and market dynamics.
  • Proven ability to develop and execute successful marketing strategies and campaigns.
  • Excellent communication, presentation, and interpersonal skills.
  • Proficiency in digital marketing tools and platforms.
  • Strong analytical skills and experience with data-driven decision making.
  • Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.