Content Marketing Specialist

3 days ago

Gurugram, India Sociopuff Full time

Company Description

Sociopuff is an influencer marketing agency that runs result-oriented influencer marketing campaigns for many brands on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.


Role Description

  1. Develop and execute content marketing strategies to support overall marketing objectives and business goals.
  2. Create high-quality, engaging content for digital channels including websites, blogs, social media, email campaigns, and more.
  3. Conduct thorough research on industry trends, customer insights, and competitor activities to inform content creation and strategy.
  4. Collaborate with internal stakeholders to ensure content is aligned with brand voice, messaging, and positioning.
  5. Utilize SEO best practices to optimize content for search engines and improve organic visibility.
  6. Monitor content performance using analytics tools and metrics, and make data-driven recommendations for optimization.
  7. Manage editorial calendars, content schedules, and workflows to ensure timely delivery and consistency.
  8. Write Brief and scripts for brands and influencers and support them in content creation.
  9. Stay up-to-date with emerging content formats, platforms, and trends to continually innovate and improve content strategies.
  10. Coordinate with external partners, agencies, and freelancers as needed to support content creation and production.
  11. Contribute to the development of marketing campaigns and initiatives by providing content expertise and insights.


Qualifications

  • Bachelor's degree or higher in Marketing, Journalism, Communications, or a related field
  • 1+ year of experience in content marketing, with demonstrated success in developing and executing content strategies, ideally in an agency environment
  • Excellent writing and editorial skills, with a great understanding of grammar, story structure, and content flow
  • Strong knowledge of SEO, content optimization, and digital marketing best practices
  • Adept at analytics, with the ability to analyze data and draw insights to optimize content performance and ROI
  • Experience with tools such as Google Analytics, SEMrush, Hootsuite, Buffer, and other content marketing and social media platforms
  • A collaborative team player with excellent communication, presentation, and project management skills
  • Creative and innovative mindset, with the ability to stay up-to-date with the latest digital marketing trends, technologies, and best practices
  • Experience with B2B and B2C content marketing and social media is a plus

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