Content Specialist

4 days ago

Gurugram, India Taggd Full time

Overview


A specialist who can research, write, edit, and publish industry-relevant content to increase brand visibility and traffic and develop case studies.

This content is supposed to be published on digital platforms, customer pitch documents, presentations, etc., showcasing products and offerings. The content should be well-researched material (internally aligned with the firm’s capabilities) and ready for consumption across blogs, articles, emails, and social media posts.


Roles and Responsibilities


Content Creation:

Write well-researched content with impactful flow.

Produce content for various platforms and formats to fulfil the needs of the target audience.

Represent content through various mediums, such as written articles, visual graphics, video presentations, and case studies, to enhance audience engagement and retention.

Generate content on a wide variety of topics, including websites, blogs, social media, whitepapers, etc.

Content Management and Optimization:

Research and organize sources and information for content creation.

Incorporate SEO techniques into content creation, ensuring well-structured and formatted content for improved readability.

Create optimized, engaging title tags and meta descriptions to increase click-through rate.

Craft clear and innovative headlines and body copy for enhanced engagement and readability.

Provide insights and recommendations for content improvements based on audience feedback and market research.


Team Collaboration:

Foster a collaborative environment by actively engaging with team members to exchange ideas, share insights, and collectively develop innovative content strategies.

Collaborate closely with cross-functional teams such as marketing research and marketing to ensure content coherence and alignment with overall brand messaging and objectives.


Essentials:

Proven experience as a Content Writer, Copywriter, or similar role

Bachelor’s degree in English, Journalism, or a related field

Familiarity with content management systems, such as WordPress, Drupal, or Joomla

A strong portfolio showcasing published articles and writing styles.

Proficiency in MS Office, PowerPoint, etc.

Excellent English writing, editing and communication skills.

Minimum of 2-5 years of experience in content writing and editing

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