Social Media Coordinator
3 weeks ago
Sr Executive - Social Media Awareness & Research, Apeejay Education, Apeejay Stya Group
About Us:
The Apeejay Education Society, established by the leading Industrial House of Apeejay Stya in the year 1967, has built a rich heritage of nearly four and half decades in the field of quality education through a family of 29 institutions, i.e. 13 schools and 16 institutions of higher learning, in various states of the country, along with the Apeejay Stya University – India’s first Liberal Arts University focused on Technology & Research.
Job Role:
The person will develop and execute comprehensive social media strategies to increase brand awareness, drive follower growth, and promote the School across various social channels through engaging content and campaigns.
Job Responsibilities:
- Manage and curate content for the school's social media accounts (LinkedIn, Instagram, Facebook, etc.)
- Create and publish engaging posts, reels, videos, and thought leadership content to increase the follower base and engagement
- Plan and execute social media campaigns to promote the school's programs, events, and achievements
- Collaborate with internal stakeholders to gather content and align social media efforts with overall marketing strategies
- Manage paid social media advertising campaigns across platforms
- Monitor, analyze, and report social media metrics and KPIs
- Stay updated with the latest social media trends and best practices
Prerequisites:
- In-depth understanding of social media platforms and their best practices
- Knowledge of content creation, digital marketing, and advertising
- Familiarity with social media analytics and advertising tools
Skill Set & Competencies:
- Excellent written and visual communication skills
- Creative and strategic thinking abilities
- Proficiency in social media management and content creation tools
- Analytical and problem-solving skills
- Strong project management and multitasking capabilities
Education & Experience:
- Minimum of 4 - 8 years of experience in social media marketing / digital marketing
- Master's degree in Digital Marketing / Marketing Communication / Social Media, or related field
Quantity: (5 nos.): we have openings available at multiple locations.
Job Location: South Delhi, Noida, Sohna, Gurgaon
Compensation: Not a constraint for the right candidate
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