Social Media Associate

6 days ago

India PW (PhysicsWallah) Full time

Location: Ludhiana (Local Candidates Preferred)


Position Overview:

We are seeking a Regional Social Media Manager for Ludhiana to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization. Success will be measured by 15% MoM follower growth, 10%+ engagement rates, and consistent daily content output.



Key Responsibilities :

  • Content Production (60%)
  • Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights).
  • Publish daily shorts across YouTube & social media.
  • Design 5+ static posts weekly (graphics, carousels, stories).
  • Update weekly Google My Business posts.



Growth & Engagement (25%)

  • Deliver 15% MoM follower growth & 10%+ engagement rates.
  • Share weekly updates (photos, events, announcements).
  • Drive 6+ Google reviews/month per location.



Campaigns & Initiatives (15%)

  • Execute 1+ localized digital campaign/month.
  • Train students to create content via Social Media Clubs.
  • Track and report KPIs with actionable insights.


Performance Metrics (KPIs)

  • 5 videos/week | Daily shorts | 5+ static posts/week
  • 15% follower growth (MoM) | 10%+ engagement rate
  • 6+ Google reviews/location/month


Skills & Qualifications

  • Graduate (Marketing, Mass Comm., or related field preferred).
  • 2+ years in social media marketing with focus on short-form video.
  • Hands-on with Canva, CapCut, Premiere Pro (or similar).
  • Proven track record in achieving 15%+ MoM account growth.
  • Strong communication, organizational, and collaboration skills.

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