Content Strategist | Marketing Agency

2 weeks ago

Gurugram, India The Marcom Avenue Full time

Are you a creative thinker with a knack for crafting compelling content? Join our dynamic team as a Content Strategist We are looking for a talented individual who can develop and execute content strategies that drive engagement and achieve business goals.


Location- Gurugram


Responsibilities


  • Develop and implement a content strategy that aligns with the brand’s objectives, target audience, and brand guidelines.
  • To be the last mile check for all content going out of the agency.
  • Coach and Guide writers to continuously enhance team skills and develop niche
  • Think and Drive marketing campaigns (offline or online) in collaboration with relevant stakeholders.
  • Create/Manage editorial calendar to deliver pre-planned and timely content across various platforms.
  • Research industry trends, market insights, and competitor analysis to inform content development and identify opportunities to better the current efficacy of overall content for each client.
  • Create and maintain a benchmark of SEO-friendly content, including articles, blog posts, website copy, social media posts, and email newsletters.
  • Collaborate with designers, videographers, and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets with copies and align with the visual narrative.
  • Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversions, and make data-driven recommendations.
  • Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
  • Manage and maintain content repositories, including content management systems (CMS), and ensure content is organized and easily accessible for future use.


Qualifications

  • Years of experience - 5+ years


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