Marketing Lead

1 month ago

Ahmedabad, India Attri Full time

Are you passionate about digital marketing, website management, building successful go-to-market strategies. and creating engaging content? At Attri, a leading technology company in the AI industry, we're looking for a talented Demand Generation Lead to take ownership of go-to-market activities and create impactful product narratives to enable our sales pipeline.


Roles & Responsibilities

  1. Target Marketing Pro: Develop and execute market-specific digital marketing strategies and Account Marketing campaigns to support awareness, interest, and consideration, enhancing the sales pipeline.
  2. A Strong Believer Of Collaboration: Collaborate closely with sales, product development, engineering, and marketing teams to ensure content aligns with overall business goals and conveys a unified message across all platforms and upcoming campaigns.
  3. Data-driven Decision Maker: Manage and optimize content creation and marketing efforts using data-driven insights and AI technologies for performance improvement and efficiency.
  4. An Accountable Campaign Manager: Act as a responsible campaign manager, bringing innovative marketing ideas to effectively communicate the product’s value and drive growth.
  5. A very good content writer and reviewer: Knows to leverage generative AI and prompt engineering, including tools like GPT-4, to produce engaging content that establishes the company as a thought leader in the AI industry, while staying abreast of the latest trends and technologies.
  6. A Primary Brand Voice Operator: As the primary custodian of the Product voice, you are expected to have clear objectives for what we aim to achieve as an AI brand, while also establishing internal processes for efficient team management and workflow.


Qualifications

  • Must: Minimum 2+ years of experience with AI startups
  • Bachelor's degree in marketing, communications, business administration, or related field; MBA or advanced degree is a plus.
  • Minimum of 4+ years of experience in marketing, with a focus on technology, AI, or creative industries preferred.
  • Proven track record of developing and executing successful marketing strategies that drive brand awareness and revenue growth.
  • Strong understanding of digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing.
  • Strong website management skills with a deep understanding of UX/UI interaction for websites and portals, plus an understanding of conversion rate optimization.
  • Experience in B2B marketing and technical writing is a plus.
  • Excellent project management and organizational skills, with the ability to manage multiple projects and campaigns simultaneously
  • AI-based solutions for content marketing is a plus.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and content that resonates with target audiences.
  • Demonstrated ability to analyze marketing performance metrics and use data-driven insights to inform decision-making and optimize campaigns.
  • Creative thinker with a passion for innovation and a keen interest in the intersection of AI and creativity.


Our goal is to foster a culture of innovation, where individuals embrace AI technologies to enhance their problem-solving capabilities and drive successful outcomes.

Join our dynamic and innovative team at Attri, where you will have the opportunity to make a significant impact on our brand's growth and success. If you're a creative and strategic marketer with a passion for digital marketing and content creation, apply now by submitting your resume detailing your relevant experience and accomplishments.

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