Head Channels- GT

2 days ago


Gurugram, India V-Guard Full time

Own the end-to-end GTM – GT Channels planning and execution for all Vguard categories


Driving right Channel partner strategy / Best in class Cost to Serve / Partner management

  • Create Channel strategy for categories and executing the same to deliver organization priorities in terms of Numeric distribution / Weighted distribution / new Geography expansion
  • Optimize the right number of dealers / distributors basis category needs / whitespaces / demographic needs | Deploying plans to increase Secondary distribution
  • Designing and executing Distribution policies/SOPs for positive ROIs for channel partners | Using levers like Category addition / Optimize service area
  • Designing Urban & Rural Expansion thinking for categories / geographies
  • Designing GTM strategies for NPD excellence via right Market targeting/ Channel identification
  • Design frameworks/Strategies to improve Channel partner business health/ performance / lower attrition / expanding leads for categories & converting them
  • Lead to a better Cost to Serve in terms of Profitability / Reach / Service / experience
  • Design & drive Channel partner Engagement (tactical & long term ) basis performance / Loyalty
  • Drive Governance / Reviews / Alignments with various stakeholders and drive execution
  • Work closely with Product Heads / Regions / Commercial to land these priorities


Lead GTM Programs for multiple categories for achieving short term / long term business goals for Vguard categories

  • End to end designing & execution of GTM planning ( Channel planning / Manpower / Selling story, Category benchmarking ) | Designing Strategic and tactical Business delivery GTM plans
  • Deliver business objectives for categories in terms of expansion / extraction
  • Work closely with Product Heads / Regions / Category Strategy teams to achieve category priorities
  • Identifying pockets of growth for categories and designing levers for growth
  • Activating and deploying all pillars of growth | End to end coordination and business ownership


Design / Envisage and deploy plans for future fit GTM strategies / GTM Architecture

  • Understanding GTM landscape / future fit models like D2C / ONDC / eB2B / Channel Finance
  • Design / Pilot / Deploy new channel architecture / future fit channel strategies to expand Vguard business in various categories like Direct to Trade / Direct to Consumer | Identify POCs for the same
  • Engage with external vendors / startups / benchmark different industries to drive the same


Design & drive Channel Tech initiatives for Lead Generations / Onboarding / Customer management etc

  • Design /deploy and onboard stakeholders like Channel partners etc on relevant applications to drive future business opportunities / provide day to day solutions on platforms via Platforms like Salesforce
  • Work closely with Digital transformation team to regularly improvise these solutions and add new capabilities
  • Work closely with IT / External consultants / Digital Transformation team to drive this agenda


Lead a team of young and dynamic professionals to achieve results

  • Drive the team / make them accountable to achieve organization objectives
  • Regularly engage and motive the team | Build new skillsets ( Tech and softskills) of the team




QUALIFICATION & Experience

  • MBA from reputed institute
  • 10+ years of experience leading a team
  • Industry preference – FMCG , FMED, FMCD
  • Workex in GT with some exposure to eB2b/D2C/eCom
  • Person must have done 4-6 years of Sales + other HO roles in GTM/ Sales development / Center of Excellence



SKILLS


Technical Skills

  • MS office with Strong presentation and computing skill
  • Data analytics
  • Salesforce / DMS / SFA / Lead generation tools exposure will be good


Business Skills:

  • Strong understanding of GT Distribution business
  • Strong understanding of overall Consumer Goods business operations
  • Strong understanding of Channel partner working / Experience in expanding distribution / Designing Channel Architecture & Channel Strategy

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