Communications & Digital Marketing Manager

4 days ago

Thane, India Lemon Yellow LLP Full time

When life gives you lemons and you create a strategy to market them as the best lemons, you might be the one we’re looking for


Lemon Yellow is hiring a Digital Marketing Manager, with a heart for content and eye for marketing, that enables you to create campaigns that drive engagement and deliver results. If you have a knack for integrating trends, analytics, and strategic thinking into compelling digital marketing initiatives, you’ll fit right in with us.

What do we need from you?

Digital Marketing

Communications: 

  • Brand tone & Voice: Develop brand voice and messaging. Work on channel-specific campaigns and own outcomes in terms of Awareness, Engagement and Business. 
  • Public Relations: Develop and maintain a positive public image for the company. Craft press releases and manage media relations.


Channel Management: 

  • Website Management: Oversee the development, maintenance, and updates of the company website to ensure a seamless user experience and high conversion rates.
  • Email Marketing: Develop and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows.
  • SEO: Develop and execute strategies for search engine optimization focused on on-page, off-page, and technical to improve visibility and ranking. 

Community Management:

  • UX leaders community: Own and engage UX leaders across industries and build a thriving community 
  • Social Media Management: Plan and execute social media strategy across platforms. Create engaging content and analyze performance metrics.
  • Paid Campaigns: Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, etc. Monitor and optimize performance for maximum ROI.
  • Customer Experience: Enhance customer journey across digital channels to ensure a positive and consistent user experience.
  • Lead Generation: Implement strategies to generate high-quality leads through digital channels.

Brand Management:

  • Brand Identity: Help create and manage the brand identity for company.
  • Marketing Collaterals: Create and oversee the production of marketing collaterals meeting the company brand guidelines. 
  • UX Writing: Collaborate with the design team to produce user-centric content that enhances the overall user experience.

Team Management:

  • Content Writers: Lead a team of content writers, ensuring the creation of high-quality, engaging content. 
  • SEO Executives: Manage SEO executives, providing guidance and support to achieve SEO goals and objectives.


Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, Content or related field.
  • 5+ years of experience in digital marketing, with a focus on email marketing, SEO, website management, social media, and paid campaigns.
  • Knack for writing - long form as well as copy 
  • Proven track record of developing and executing successful digital marketing strategies.
  • Strong understanding of current digital marketing trends and best practices.
  • Excellent communication and interpersonal skills.
  • Experience in managing a team and working collaboratively across departments.
  • Ability to analyze data and metrics to measure the success of campaigns and inform decision-making.
  • Proficiency in marketing software and tools (e.g., Google Analytics, SEMrush, Mailchimp, etc).


What are we offering?

  • Experience

A chance for you to work with us on some of the best and up-and-coming products and services. Variety is the spice of Lemon Yellow’s portfolio - so you’ll get to test your design skills across industries. 


  • Exposure

If you believe in your strategies, we believe in you. Work directly with clients, interact with the brains behind the products, and learn everything first-hand. We don’t filter learning - everyone who wants to learn gets a platform.


  • Empathy

We have a carefully curated culture that promotes 2 things: fun & fulfilment. Your welfare - personal, professional, mental, and physical - becomes our responsibility. From Fitness Thursdays to learning sessions, we try to make you laugh & learn.


Who are we?

Lemon Yellow LLP is a user-centered UI/UX design agency, based out of Thane, Maharashtra. With international operations, an experienced mentorship, and a passionate team, we aim to design digital happiness. 


If you also believe in creating designs that will make the lives of users all around easier, this is the right place for you.

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