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Digital Marketing Manager

4 months ago

thane, India 360 Degree Engineering & Consulting Services Limited Full time
360° ECS Limited is looking for Digital Marketing Manager for its client in the automobile sector. The company is into electric vehicles (electric scooters, rickshaws, and loaders).
Job Title: Digital Marketing Manager
Location: Thane, Mumbai
Employment Type: Full-time
Job Overview: We are seeking a highly creative and analytical digital marketing professional in automobile industry. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote companies brand, products, and services. This role requires a deep understanding of various digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, content marketing, and analytics.
Requirements
  • Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads/sales
  • Manage and optimize paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, Ads, etc
  • Conduct keyword research and optimize website content for SEO to improve search engine rankings and organic traffic
  • Create and manage email marketing campaigns, including crafting compelling content and analyzing campaign performance
  • Manage social media channels (e.g., Facebook, Twitter, , Instagram) to increase brand awareness, engagement, and followers
  • Produce high-quality content for various digital channels, including blog posts, articles, infographics, videos, etc
  • Monitor and analyze the performance of digital marketing campaigns using web analytics tools (e.g., Google Analytics) and make data-driven decisions to optimize performance
  • Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies and tactics to improve results
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • Proven experience in digital marketing, with a strong track record of successful campaigns and results
  • Deep understanding of digital marketing channels, strategies, and best practices
  • Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, Facebook Business Manager, etc
  • Strong analytical skills and ability to interpret data to make informed decisions
  • Excellent written and verbal communication skills
  • Creative thinking and problem-solving abilities
  • Ability to work independently and as part of a team in a fast-paced environment