Public Relations Executive

4 weeks ago

Gurugram, India The Unveiled Sagas Full time

Our Mission


Crafting brands that are awake and responsive to the world they live in, giving audiences not just labels and tokens but essentializing the greater good in their processes - through marketing. To cut short the liminal space between theory and practice, with content, design, branding, and consulting that makes businesses and individuals the well of sustainable information, our vision is to extend the scope of impact from intellect to initiative. Where innovative ideas transcend boundaries, and every voice is heard and valued. Welcome to a place where your talent is the missing piece that completes our vision for a brighter, digitally driven tomorrow.


Responsibilities:


Should come with a stellar network of journalists and editors as needed. Most of our publications are organic, so we deal with journalists, influencers, and celebrities directly. Sponsored activity can be done by anyone- please do not sell me paid spaces/coverage.


  • Strategic PR Planning: Develop and implement a strategic PR and communications plan that aligns with the organization's goals and objectives in the domain of Sustainability.
  • Connect and build the audience in different areas of Sustainability. We are a start-up so you will have no tailor-made brand image to work up. Everything will be reliant on newness and adrenaline.
  • Media Relations: Build and maintain strong relationships with key media outlets, journalists, and influencers to secure coverage and positive exposure.
  • Event Management: Plan and coordinate media events, press conferences, and interviews to enhance our visibility and impact. Should understand budgeting, celebrity management, and fabrication (event decor)
  • Paid Event Identification: Research, identify, and secure paid event opportunities that align with our mission and objectives. Ensure participation in key industry events and conferences.
  • Partnership and Collaboration: Develop and nurture strategic partnerships and collaborations with likeminded organizations, influencers, and stakeholders to amplify our message and expand our reach. Again, we are a start-up, so should know how to sell.
  • Brand Management: Ensure consistent messaging and brand representation across all communication channels. ORM is key.
  • Team Leadership: Manage and recruit a team of PR professionals, fostering their growth and development. Upskill and upscale as necessary.
  • Digital PR: Lead digital PR initiatives, including online media campaigns, influencer partnerships, and social media strategies to build a strong digital presence.
  • Content Creation: Collaborate with team members to monitor engaging and relevant content, including press releases, articles, blog posts, and social media content, to convey our message effectively.
  • Strategy Development: Collaborate with senior leadership to develop and execute comprehensive PR and communication strategies that align with the organization's mission and vision. Develop industry know-how and stay up-to-date with trends across various client verticals.
  • Reporting: Measure and provide reports on each PR campaign, tracking key performance indicators.
  • Influencer relations - Identify and connect with key influencers and brands to seek potential collaboration opportunities for clients
  • Client servicing - Build and maintain an effective client-agency relationship. Conduct client meetings whilst ideating on strategy and execution plans


Experiences:

  • Master’s degree in journalism and Mass Comm.
  • 4+ years’ experience in a creative agency/advertising consultancy/Market research consultancy/Media/ News

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