Digital & Marketing Analytics
7 days ago
Organization: L&T Finance
Function: Digital & Marketing Analytics
Location: Mumbai
LTFS is one of the top NBFCs in India and its businesses are highly dependent on Analytics
team for Insights, Acquisition, Collections and Lead Generation. For our esteemed Analytics
team, we are seeking accomplished professionals with knowledge in modeling and analytics.
Sound understanding of Financial Services and statistics.
As a Senior Manager/ Team Manager you will support L&T Finance in its goal of achieving
growth by integrating analytics into end-to-end business solutions. By translating data-driven
results into business-focused deliverables for decision makers, you would be a part of LTF’s
journey as a high-performing Indian NBFC.
As a Data Scientist specializing in Marketing and Digital Analytics a you will play a crucial role
in driving the development and execution of data-driven marketing campaigns that deliver
personalized experiences to our users. You will collaborate closely with cross-functional teams
including marketing and product development to leverage data insights and develop strategies
that optimize customer engagement and drive business growth.
Summary of Responsibilities
1. Digital Analytics:
Utilize advanced analytical techniques to analyse channel and touch point
effectiveness, e.g. Google Ads, Google Tags, Email campaign, etc.
Conduct analysis of livestream data, clickstream data, website traffic and
campaign data to identify trends that can be used optimize marketing strategies
Analyse website and digital campaign performance data
Develop and implement machine learning models for user segmentation, content
recommendation, and personalized messaging.
2. Marketing Analytics:
Collaborate with marketing teams to tailor customized campaign strategies to
specific customer segments and individual preferences.
Leverage data insights to optimize campaign targeting, messaging, and creative
elements for maximum impact and relevance on
Develop KPIs and performance metrics to measure effectiveness of marketing
campaign. Using data, identify scope to increase ROI in marketing campaign
Implement A/B testing methodologies to evaluate the effectiveness of different
campaign approaches and iterate on strategies based on performance outcomes.
3. Technology Integration and Innovation:
Work closely with the product development team to integrate advanced
personalization capabilities into the Planet App platform.
INTERNAL
Stay informed about emerging technologies and industry best practices in hyper-
personalization to drive continuous innovation and improvement.
Act as a subject matter expert on marketing analytics tools and technologies,
providing guidance and support to internal stakeholders as needed.
4. Reporting and Communication:
Prepare and present regular reports on campaign performance, including key
metrics, insights, and recommendations for optimization.
Communicate findings and insights effectively to stakeholders across the
organization, translating complex data concepts into actionable recommendations.
Collaborate with cross-functional teams to ensure alignment and transparency in
marketing initiatives and performance goals.
Desired Skills and Experience
1. Masters in Statistics, Data Science, or related field/ MBA in Marketing with proven
experience in Marketing & Campaign analytics/ automation
2. Hands-on recent experience with Clever Tap, MoEngage, Adobe Analytics (Omniture
SiteCatalyst), Adobe Audience Manager, or similar web analytics, web optimization,
Google Analytics, Digital Analytics will be required
3. Familiarity with marketing automation platforms and CRM systems. (Mo-Engage, Clever
Tap, Salesforce).
4. Familiarity with digital data aggregation from Facebook, Instagram, Youtube campaigns
5. Strong proficiency in data analysis tools and programming languages such as SQL, Python.
6. Excellent communication and presentation skills, with the ability to distill complex data
concepts into clear and actionable insights.
7. Self-started with a strong work ethic, result-oriented and highly accountable with an
entrepreneurial predisposition
8. Ability to work collaboratively in cross-functional teams and adapt to evolving priorities
and business needs.
9. Experience in Google Cloud Platform/ Google BigQuery/Vertex AI are a huge advantage.
10. Experience in BFSI domain, Indian Banks and NBFCs is a huge advantage.
INTERNAL
Why Work with L&T Finance
Work for Bharat & INDIA: LTF is present in both Rural and Urban areas with products
catering to remote villages and also urban cities, you will get to solve the real-world problem of
both India & Bharat which will impact and change the lives of millions of customers. The
candidate will not only touch the lives of extremely Rural India but will also have opportunity to
shape the financial future of Gen Z.
Work on Cutting Edge Tools/Techniques: We are sitting on verge of tech transformation and
you will be using R/Python/Google Vertex AI & No/Low code Cloud analytics tool to perform
Predictive and Prescriptive Modeling using AI techniques, Machine Learning techniques,
Computer Vision, NLP, Text Analytics, Customer Segmentation, Time series analysis to work
on areas like Risk Analytics, Fraud Analytics, Credit Analytics, Marketing Analytics etc.…
Industry Awards: Despite multiple Analytics awards, L&T Finance has been awarded with
renowned “Best Firm for Data Scientists 2023” Award by Analytics India Magazine. This
underlines the culture, technology hunger and impact of Analytics on Organizational growth.
Collaborative & Learning Environment: You will get to work in collaborative and learning
focused working environment where you will get the exposure to directly work with business
leaders
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