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Public Relations Specialist

3 months ago

Bengaluru, India MIRÓR Full time


Company Overview: Miror is a unique Femtech platform dedicated to providing 360-degree care to women in their Perimenopause and Menopause journey. Over the past year, we have achieved significant traction and growth. Our WhatsApp community on this subject is India’s largest, our social media presence has grown exponentially, and we have established collaborations with the National Health Mission, the Govt of Karnataka, and the Indian Menopause Society. Our technology-laden App offers comprehensive care and resources, including links to Labs, Doctors, the latest information, games, quizzes, and fitness trackers. Learn more about our mission and multilingual support at miror.in.

Position Overview: We are seeking a Public Relations (PR) AGENCY or Specialist who is passionate about our cause and can effectively amplify our communication to media outlets (digital and traditional) and the public..We would like them to have experience in creating and maintaining a positive public image for our organization by crafting compelling authored articles etc, organizing events, and leveraging media relationships to increase awareness and support for our platform.

Key Responsibilities:

  • Media Relations: Develop and maintain relationships with media outlets, journalists, and influencers. Secure media coverage for Miror’s initiatives, products, and events.
  • Press Releases and Communications: Write and distribute press releases, media kits, and other communications materials. Ensure consistent messaging across all public relations efforts.
  • Event Planning: Organize and coordinate press conferences, media events, and other promotional activities to enhance the visibility of Miror’s initiatives.
  • Crisis Management: Develop and implement crisis communication strategies to protect and defend Miror’s reputation during challenging situations.
  • Social Media Engagement: Collaborate with the social media team to create engaging content and campaigns that align with our PR strategies. Monitor and respond to public and media inquiries on social platforms.
  • Brand Management: Ensure that all PR activities support and enhance Miror’s brand identity and values. Maintain a positive public image of the company.
  • Stakeholder Communication: Communicate with internal and external stakeholders, including government agencies, healthcare organizations, and community groups, to foster partnerships and collaborations.
  • Market Research: Conduct market research to identify PR opportunities and monitor industry trends. Provide insights and recommendations to enhance PR strategies.
  • Reporting and Analysis: Track and analyze the performance of PR campaigns and provide regular reports to management. Use data to refine and improve future PR efforts.


Qualifications:

  • Proven experience in public relations, media relations, or a similar role.
  • Strong writing, editing, and verbal communication skills.
  • Ability to develop and maintain relationships with media and stakeholders.
  • Experience in event planning and coordination.
  • Proficiency in social media platforms and digital communication tools.
  • Excellent organizational and multitasking skills.
  • Ability to work independently and as part of a team.
  • Passionate about women's health and wellness.


What We Offer:

  • An opportunity to work with a dedicated and passionate team.
  • A chance to contribute to a cause that impacts millions of women globally.
  • Competitive compensation and benefits.

If you are a motivated PR professional with a passion for women's health and have the skills and experience to drive our public relations efforts, we would love to hear from you. Join us in making a difference in the lives of women worldwide.