Digital Analyst
2 months ago
Job Title: Google Analytics 4 Consultant/ Digital Analyst
Job Description
We are on the hunt for a detail-oriented and experienced Google Analytics 4 Consultant with a deep understanding of Google Tag Manager (GTM), JavaScript, single-page applications tracking, e-commerce stores tracking, and server-side tracking. The successful candidate will have the ability to translate complex data into actionable strategies.
Responsibilities:
1. Set up and manage our GA4 and GTM systems, ensuring accurate data collection across platforms.
2. Utilize JavaScript for advanced tracking configuration across single-page applications and e-commerce stores.
3. Implement server-side tracking to capture and analyze user interactions across different touchpoints.
4. Develop comprehensive dashboards and reports, perform in-depth analysis to identify key metrics and draw actionable insights.
5. Collaborate with cross-functional teams to understand their needs and provide data-driven recommendations.
6. Conduct training sessions to educate team members about GA4 functionalities, data interpretation, and optimization strategies.
7. Stay updated with the latest GA4 updates, industry trends, and best practices for optimal platform usage.
Qualifications:
1. Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field, or equivalent work experience.
2. Proven experience working with Google Analytics 4, Google Tag Manager, and JavaScript.
3. Deep understanding of tracking single-page applications and e-commerce stores, and implementing server-side tracking.
4. Strong data analysis and report generation skills.
5. Excellent communication skills to convert complex data findings into simple, actionable insights.
Preferred:
1. Google Analytics Certification.
2. Experience with a variety of data visualization tools.
3. Familiarity with other digital marketing platforms and tools.
If you are passionate about data, digital marketing analytics, and creating strategies that drive growth, we would love to learn more about you.
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