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Marketing & Branding Specialist

3 months ago

Vadodara, India The Brick Store - Jay Jalaram Brick Works Full time

Job Profile: Marketing & Branding Specialist

Location: JJB - The Brick Store Vadodara

Department: Marketing and Branding

Position Type: Full-time


Job Description:

The Marketing & Branding Specialist will be responsible for all branding, marketing, and social

media activities within the company. This role requires a blend of creativity, strategic thinking,

and hands-on execution to enhance our digital presence, drive brand awareness, and support

sales activities. The executive will collaborate with various Branding agencies to ensure

marketing strategies are executed.


Key Responsibilities:


Branding & Digital Marketing:

• Coordinate the design, development, and maintenance of the company website.

• Provide necessary content and plan social media campaigns for brand and product

awareness, lead generation, and engagement.

• Prepare and execute strategies for digital presence using SEO, SEM, and Google Ads to

optimize digital marketing efforts.

• Identify events, platforms, and activities for brand awareness and coordinate their

execution.

• Create comprehensive digital marketing strategies aligned with overall business goals

and target audience.

• Maintain website appearance by enforcing content standards and ensuring visual

imagery aligns with branding.

• Monitor and analyze website traffic, implementing strategies to improve organic search

visibility.

• Set budgets, target specific demographics, and monitor campaign performance. Prepare

regular reports on key performance indicators (KPIs) and provide insights for

improvement.

• Any other kind of support for Branding and Marketing related activites.


Sales Support:

• Attend and interact with visitors at the showroom or factory & showcase our range of

products and assist clients with selection by providing relevant information if required.

• Provide detailed quotations to the Sales team as and when required.

• Travel to various brick stores to interact with the Branding team and provide support.


Social Media Management:

• Coordinate with the branding team to create engaging posts for Facebook, Instagram,

and other platforms.

• Collaborate with creative agencies and vendors for the design and development of

marketing collateral.

• Schedule posts and maintain digital marketing plans, including SEO and festive

calendars.

• Analyze social media performance and adjust strategies based on what works and what

doesn’t.

• Develop and maintain a strong brand identity that resonates with our target audience.

• Stay updated on social media trends and utilize new tools and techniques.

• Use digital ads (Meta Ads and Google Ads) for campaigns, perform regular A/B testing,

and manage email marketing campaigns.

• Update the company’s product image and video database.

• Perform any other tasks assigned by management.


Qualifications & Skills:


Education & Experience:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related

field is preferred.

• Minimum of 1 year of experience in social media marketing or digital marketing will be preferable.

• Experience with Meta Ads, Google Ads, and analytics platforms.


Skills and Attributes:

• Proficiency in content creation and various editing tools along with Excellent writing and

communication skills.

• Strong organizational and planning abilities with a focus on execution.

• Creative mindset with the ability to generate engaging content and posts.

• Analytical skills to interpret data and adjust marketing strategies accordingly.

• Ability to maintain and update the company’s digital assets, including product images

and videos.

• Willingness to perform additional tasks as assigned by management.