Performance Marketer

2 weeks ago


Jaipur, India The Cogent Full time

Job Title: E-commerce Performance MarketerLocation: [Jaipur, Rajasthan]Experience: 3 – 6 years (E-commerce Focus)Budget Management: ₹50 Lakhs+/monthPlatforms: Google Ads, Meta Ads (Mandatory)About the RoleWe are looking for a data-driven E-commerce Performance Marketer with a proven track record of scaling D2C or e-commerce brands through strategic paid media execution. The ideal candidate should have managed monthly ad spends of ₹50 lakhs or more across Google and Meta platforms, with deep experience in analytics, campaign optimization, and revenue growth.Key Responsibili􀆟esPlan, execute, and optimize Google Ads (Search, Shopping, YouTube) and Meta Ads (Facebook & Instagram) campaigns to achieve ROAS, CPA, and revenue goals.Manage large-scale monthly ad budgets efficiently while ensuring profitability and consistency.Concurrently monitor, analyze, and report on campaign performance using Google Analy􀆟cs, Meta Ads Manager, and other analy􀆟cs tools.Build and manage performance dashboards to track key metrics, including CAC, ROAS, CTR, conversion rate, and LTV.Conduct A/B testing for creatives, audiences, landing pages, and funnels to improve conversion rates.Collaborate closely with the crea􀆟ve, tech, and product teams to align marketing efforts with business goals.Stay updated with the latest algorithm changes, ad formats, and platform innovations to keep campaigns ahead of the curve.Requirements3+ years of hands-on experience managing paid media for D2C or e-commerce brands.Proven ability to handle ₹50 lakhs+ in monthly ad spend with measurable ROI.Strong experience in Google Ads, Meta Ads, and Google Analy􀆟cs (GA4 preferred).Deep understanding of attribution􀆟on models, performance metrics, and conversion tracking setups (Pixel, GTM, GA4).Advanced Excel/Google Sheets and dashboarding skills.Strong analytical mindset with the ability to turn data into actionable insights.Experience with Shopify, Klaviyo, or similar e-commerce platforms is a plus.Preferred SkillsFamiliarity with tools like Google Data Studio, Looker, or Supermetrics.Experience managing influencer or affiliate-driven performance campaigns.Knowledge of SEO, remarketing, and retention􀆟on funnels (email, WhatsApp, SMS) is a plus.What We OfferOpportunity to work with fast-growing D2C and lifestyle brands.Data-driven, creative, and tech-first marketing culture.Competitive for salary with performance-based incentives.Exposure to cross-functional strategy and analytics-driven decision-making.



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