Social Media Marketing Exec.

2 weeks ago

Mumbai, India The Social Lions Full time

Social Media Marketing Exec

As a social media Executive, you'll manage social media profiles of brands or individuals by developing a strategy, producing good content, analyzing competitor activities, facilitating customer service, and managing projects and campaigns.

Responsibilities

  1. Develop creative and engaging social media strategies
  2. Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels
  3. Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
  4. Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
  5. Develop, launch and manage new competitions and campaigns that promote your organization and brand
  6. Undertake audience research
  7. Manage and facilitate social media communities by responding to social media posts and developing discussions
  8. Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
  9. Analyze competitor activity
  10. Set targets to increase brand awareness and increase customer engagement


Qualifications

  • 1-2 years of social media marketing experience (prefer to have account management experience also).
  • A solid understanding of the use of a range of social media platforms, particularly about advertising/branding and customers
  • Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
  • Strong communication and people skills for articulating ideas to colleagues and clients
  • Excellent teamwork, collaboration, and networking skills
  • Organizational skills, with the capacity to prioritize and work across multiple projects
  • The ability to work well under pressure to meet deadlines
  • Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
  • An eye for detail and the ability to work accurately
  • Motivation and commitment to work

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