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Search Engine Optimization Specialist
1 month ago
Key Responsibilities:
- Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to the website.
- Conduct keyword research to identify target keywords and optimize website content accordingly.
- Perform comprehensive on-page and off-page SEO audits, identifying areas for improvement and implementing changes.
- Optimize website content, meta tags, images, and URLs to ensure they are search engine friendly.
- Collaborate with content creators to ensure SEO best practices are implemented in all written and visual content.
- Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
- Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
- Stay updated on industry trends and algorithm updates to ensure compliance with best practices and maintain competitive positioning.
- Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors.
- Develop and implement link-building strategies to increase the website's authority and improve search rankings.
- Work closely with web developers to ensure website structure and technical SEO elements are optimized.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
- Experience with website analytics, tracking, and reporting.
Preferred Qualifications:
- Experience with content management systems (CMS) such as WordPress, Shopify, or similar platforms.
- Knowledge of PPC and social media marketing strategies.
- Understanding of local SEO and international SEO practices.
- Certification in Google Analytics and/or Google Ads is a plus.
What We Offer:
- Competitive salary
- Opportunities for professional growth and development
- A collaborative and innovative work environment
- True startup working experience
- Flexibility in working hours and remote work options
- The chance to make a significant impact on our company's success
Kind of people who would be successful at Codzio:
- A deep care and passion for sustainability
- A focus on maximizing social impact rather than personal wealth
- A growth mindset, always seeking to learn and improve
- A strong desire for excellence and the drive to achieve it
- A high level of integrity in all actions and decisions
- A proactive and self-starting approach, with a willingness to take initiative
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