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Search Engine Optimization Specialist

4 months ago

Agra, India Codzio Consulting Full time

Key Responsibilities:

  • Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to the website.
  • Conduct keyword research to identify target keywords and optimize website content accordingly.
  • Perform comprehensive on-page and off-page SEO audits, identifying areas for improvement and implementing changes.
  • Optimize website content, meta tags, images, and URLs to ensure they are search engine friendly.
  • Collaborate with content creators to ensure SEO best practices are implemented in all written and visual content.
  • Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
  • Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
  • Stay updated on industry trends and algorithm updates to ensure compliance with best practices and maintain competitive positioning.
  • Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors.
  • Develop and implement link-building strategies to increase the website's authority and improve search rankings.
  • Work closely with web developers to ensure website structure and technical SEO elements are optimized.


Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience as an SEO Specialist or similar role.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
  • Experience with website analytics, tracking, and reporting.


Preferred Qualifications:

  • Experience with content management systems (CMS) such as WordPress, Shopify, or similar platforms.
  • Knowledge of PPC and social media marketing strategies.
  • Understanding of local SEO and international SEO practices.
  • Certification in Google Analytics and/or Google Ads is a plus.


What We Offer:

  • Competitive salary
  • Opportunities for professional growth and development
  • A collaborative and innovative work environment
  • True startup working experience
  • Flexibility in working hours and remote work options
  • The chance to make a significant impact on our company's success


Kind of people who would be successful at Codzio:

  • A deep care and passion for sustainability
  • A focus on maximizing social impact rather than personal wealth
  • A growth mindset, always seeking to learn and improve
  • A strong desire for excellence and the drive to achieve it
  • A high level of integrity in all actions and decisions
  • A proactive and self-starting approach, with a willingness to take initiative