Marketing Manager- Allen Solly

4 weeks ago

Bengaluru, India Aditya Birla Fashion and Retail Ltd. Full time

Location: Bangalore

Years of Experience: 6-8years

Education: MBA

Skills: Brand Marketing, Digital Marketing,

Key Result Areas

Impact the Brand Financials

  • Monitor the marketing budget and expenditure
  • Monitor % Sales from new developments/innovations in current category or a new category
  • War on Costs

Understand, Define & Continuously track evolving consumer needs

  • Define & track the targeted customer in terms of demographic & psychographic profile
  • Understand triggers influencing buying, buying process and shopping behavior

Develop Relationships with agency partners to build & execute Communication & Marketing plans

  • Finalize selection of agency partners for execution of Marketing Plans
  • Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria
  • Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand’s Point of View
  • Ensure efficient Media Planning & Buying

Define Brand Positioning & build a system to monitor brand performance

  • Based on the Target Group profile, work with the creative team to define the brand personality
  • Define & maintain relevance of the value dimension of the brand- both tangible & intangibles
  • Set Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand Positioning

Customer engagement

  • Plan the marketing Campaign Effectiveness
  • Consumer Insights Management efficiency ( Eg: quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

  • Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
  • Build Marketing Plans and Budget for executing on agreed objectives
  • Innovate in marketing execution to build marketing cost efficiencies

Efficiency in marketing processes

  • Agency Management
  • Media plan effectiveness wrt reach and frequency
  • Annual Brand Plan Process efficiency

Monitor competitive brand marketing activities

  • Track market research data
  • Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan

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