Marketing Automation Manager
3 weeks ago
Driving the management of a full-scale international email/messaging program across multiple ESPs
• Collaborating across multiple teams including content, marketing, customer service and product to elevate messaging and delivery
• Driving continued evaluation and improvements to our email and messaging processes and tools, using data as a guiding light
• Developing internal guides on best practices, processes and strategies around email and messaging
• Implementing best practices within customer communications, delivering positive results based upon improvements tracked through consistent reporting
THE QUALIFICATIONS
• Bachelor’s degree in Marketing, Communications, or a related field
• 8+ years of experience producing B2C email/messaging marketing content in financial services, consumer finance, or a similar industry
• A deep understanding of the importance in addressing a global audience with a strong sense of cultural sensitivity
• Superior communication, presentation and facilitation skills with the ability to express complex concepts in plain language to reach broader audiences
• Strong attention to detail and organization, and highly efficient at developing processes
• Tech-savvy with the ability to navigate a variety of ESPs and CRMs with a strong understanding of HTML
• Able to produce high quality deliverables on a tight deadline amongst competing priorities
• A seasoned leader that manages through mentorship and an open line of communication as a team playe
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