Marketing Automation Manager

3 weeks ago


Greater Bengaluru Area, India Antal International Full time

Driving the management of a full-scale international email/messaging program across multiple ESPs

• Collaborating across multiple teams including content, marketing, customer service and product to elevate messaging and delivery

• Driving continued evaluation and improvements to our email and messaging processes and tools, using data as a guiding light

• Developing internal guides on best practices, processes and strategies around email and messaging

• Implementing best practices within customer communications, delivering positive results based upon improvements tracked through consistent reporting


THE QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field

• 8+ years of experience producing B2C email/messaging marketing content in financial services, consumer finance, or a similar industry

• A deep understanding of the importance in addressing a global audience with a strong sense of cultural sensitivity

• Superior communication, presentation and facilitation skills with the ability to express complex concepts in plain language to reach broader audiences

• Strong attention to detail and organization, and highly efficient at developing processes

• Tech-savvy with the ability to navigate a variety of ESPs and CRMs with a strong understanding of HTML

• Able to produce high quality deliverables on a tight deadline amongst competing priorities

• A seasoned leader that manages through mentorship and an open line of communication as a team playe


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