Product Marketing Lead

1 month ago

Chennai, India Mitsogo Full time

About Mitsogo

Mitsogo is a global organization that highly values the contributions of each employee. Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for everyone. We recognize the rapid evolution of technology and society that impacts our industry, and we prioritize equipping our employees with diverse opportunities and empowering them with a wide range of skills.

About Hexnode

Hexnode, the Enterprise software division of Mitsogo Inc., was founded with a mission to simplify the way people work. Operating in over 100 countries, Hexnode UEM empowers organizations in diverse sectors. Fuelling the transformation to a seamless ecosystem of connected tools, Hexnode is revolutionizing the enterprise software and cybersecurity landscape.

Job Overview: As a Product Marketing Lead, you will play a crucial role in driving the go-to-market strategy, positioning, and messaging for our UEM product. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure our offerings meet market needs and exceed customer expectations.

Key Responsibilities:

  • Market Analysis and Strategy:
  • Conduct market research to understand customer needs, market trends, and competitive landscape.
  • Develop and refine product positioning and messaging to differentiate our UEM and cybersecurity products.
  • Identify and target key market segments and develop strategies to capture them.

Product Launch and Go-to-Market Execution:

  • Lead the planning and execution of product launches, including creating marketing collateral, sales enablement tools, and promotional campaigns.
  • Coordinate with internal teams to ensure a seamless go-to-market strategy and successful product introduction.
  • Monitor and evaluate the performance of product launches and campaigns, adjusting strategies as needed.

Content Creation and Communication:

  • Create compelling content, including product datasheets, whitepapers, case studies, and blog posts.
  • Develop and deliver presentations, webinars, and training materials to support sales and customer success efforts.
  • Collaborate with the content team to ensure consistent messaging across all channels.

Customer and Sales Support:

  • Work closely with the sales team to provide product expertise, support sales initiatives, and address customer inquiries.
  • Gather feedback from customers and sales teams to inform product development and marketing strategies.
  • Develop and manage relationships with key industry influencers, analysts, and partners.

Qualifications:

  • 3 to 5 years of experience in product marketing, preferably with a background in Unified Endpoint Management (UEM) or cybersecurity.
  • Proven track record of successfully launching and managing technology products in a competitive market.

Skills:

  • Strong understanding of UEM, cybersecurity, or related technology domains.
  • Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and persuasively.
  • Demonstrated ability to develop and execute marketing strategies and campaigns.
  • Proficiency in market research, competitive analysis, and performance measurement.

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