Event Marketing Manager

Position: Event Marketing ManagerLocation: India (Remote)Employment Type: Full TimeSchedule: Monday to Friday, Day Shift (with flexibility for event schedules)Company DescriptionScry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial enterprises to drive efficiency, insight, and compliance. Our product suite includes Auriga for conversational AI, Collatio for document intelligence, and Concentio for cognitive IoT and operational intelligence. These platforms help clients convert complex, fragmented data into actionable enterprise intelligence.We are looking for an Event Marketing Manager to design and execute high-impact physical and virtual events that generate pipeline, strengthen our brand, and create meaningful engagements with enterprise decision-makers.Role OverviewAs an Event Marketing Manager at Scry AI, you will own the end-to-end strategy and execution of events across conferences, trade shows, roundtables, webinars, and partner-led engagements. You will work closely with sales, product marketing, and leadership to define event objectives, drive attendance, orchestrate impactful experiences at the booth or stage, and convert event interest into qualified opportunities. This role demands strong project management skills, creativity, and a sharp focus on measurable outcomes.Key ResponsibilitiesEvent Strategy and PlanningDevelop an annual and quarterly event calendar aligned with GTM priorities and target marketsDefine event objectives, target personas, key messages, and success metrics for each eventResearch and recommend relevant industry conferences, expos, and niche forums for BFSI, insurance, logistics, and enterprise techEnd-to-End Event ExecutionOwn logistics for online and offline events, including registrations, vendor coordination, booth design, branding, collateral, and demosWork with design and product marketing to create event assets: booth graphics, banners, videos, decks, handouts, and swagCoordinate speaker sessions, panel participation, and product demos to highlight Auriga, Collatio, and Concentio in a compelling wayAudience Acquisition and EngagementPlan and execute pre-event campaigns (email, social, LinkedIn, partners) to drive registrations and booth visitsCoordinate with sales teams on outreach to key accounts and prospects before, during, and after eventsDesign interactive experiences at events (live demos, workshops, breakouts) that showcase real-world use cases and outcomesLead Management and Follow-UpEnsure smooth lead capture at events using appropriate tools and processesCollaborate with sales and marketing ops to route leads, define follow-up cadences, and track conversionsReport on event performance, including leads, opportunities, meetings, and influenced pipelineMeasurement, Optimization, and Vendor ManagementTrack event ROI, including cost per lead, cost per meeting, and pipeline influenceAnalyze what worked and what didn’t to refine future event strategies and formatsManage relationships and negotiations with event organizers, vendors, and partnersRequired Qualifications and Skills4+ years of experience in event marketing or field marketing, preferably in B2B tech, SaaS, or enterprise softwareProven track record of planning and executing successful conferences, trade shows, webinars, or field eventsStrong project management skills with the ability to manage multiple events, timelines, and stakeholdersExperience collaborating with sales, product marketing, and creative teamsComfortable working with CRM and marketing automation tools for registrations, tracking, and follow-upsExcellent communication, organization, and vendor management skillsOur Ideal CandidateThinks about events not just as activities, but as key levers for pipeline and brand buildingIs detail-oriented yet creative, able to design experiences that stand out in crowded enterprise environmentsIs comfortable working with technical content and can translate product capabilities into compelling event narrativesMoves fast, adapts quickly to changing timelines or requirements, and keeps stakeholders alignedIs excited to help position Scry AI as a thought leader in enterprise AI through impactful, memorable eventsIf this role interests you, follow our page to stay updated on more job opportunities and to see how Scry AI showcases Auriga, Collatio, and Concentio at leading industry events and forums.