Freelance Marketing Consultant

3 weeks ago

Hyderabad, India AdOnMo Full time

Background/ExperiencePrior 3-5 years of experience in growth-stage startups or consumer internet companies (preferably in e-commerce, fintech, or savings platforms).Strong track record of delivering measurable growth (acquisition, engagement, retention, brand awareness).Exposure to B2C marketing (user acquisition, digital campaigns, influencer marketing).Experience in building or advising performance marketing + brand marketing strategies. About the RoleSkillsetDeep understanding of digital channels (SEO/SEM, social, influencer marketing, referral programs, email, content, PR).Ability to define positioning & messaging tailored to Indian consumer behavior.Strong analytical mindset – data-driven decision making, campaign ROI measurement.Knowledge of gift card / rewards / fintech ecosystem would be a plus.Network with agencies, influencers, and corporate gifting partners is an advantage. Engagement TypeStrategic guidance + execution oversight (not just advisory).Should be comfortable working hands-on with a lean team. Expected Outcomes (90-day horizon)Define marketing roadmap for growth (user base, corporate gifting, referrals).Set up scalable campaign playbooks (digital + offline).Establish a measurement framework for marketing ROI.Provide clarity on brand positioning and communications. ```

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