Digital Marketing Executive

3 weeks ago

Bengaluru, India XCCELER Full time

Company Overview:


At XCCELER, we empower visionary educational institutions to achieve their marketing and branding goals through innovative digital strategies and cutting-edge technologies. Our commitment is to help educational institutions stand out in the digital space by delivering exceptional experiences that resonate with their audiences. We are dedicated to fostering growth, innovation, and excellence, ensuring our clients reach their full potential.


We are seeking a dynamic and experienced Digital Marketing Executive to join our team. If you thrive in a fast-paced environment where your strategic and technical expertise will drive the success of multiple client engagements, then we want to hear from you.


1. Client Management:


  • Project Oversight: Oversee multiple client projects at once, ensuring all deliverables are met on time and in line with client expectations.
  • Client Relationship: Build and maintain strong relationships with clients, serving as their go-to resource for digital marketing guidance.
  • Consultative Approach: Provide clients with expert advice and insights to help them navigate their digital marketing challenges and opportunities.


2. Planning & Execution:


  • Marketing Blueprint Creation: Work collaboratively with clients to craft tailored digital marketing plans that align with their business objectives.

SEO & SEM Management:

  • Research and identify the best practices to enhance clients’ online presence.
  • Optimize content and website structures to improve discoverability and user experience.
  • Implement strategies to build and improve online authority.
  • Continuously track performance and make necessary adjustments based on data insights.

Ad Campaign Management:

  • Design and manage paid advertising campaigns across major platforms.
  • Test different approaches to maximize the effectiveness of advertisements.
  • Regularly review campaign performance, making adjustments to stay within budget and achieve desired outcomes.
  • Data Utilization: Use analytics to monitor the effectiveness of marketing efforts and adjust strategies for continuous improvement.


3. Technical Support:


  • Collaboration with Technical Teams: Work closely with internal and external teams to resolve any technical issues that may impact marketing activities.
  • Problem Solving: Quickly identify and troubleshoot issues as they arise to ensure smooth campaign execution.


4. Industry Knowledge and Application:


  • Market Research: Stay informed about the latest trends in digital marketing and apply this knowledge to refine client strategies.
  • Competitive Landscape Analysis: Conduct thorough research on competitors to identify opportunities and threats in the market.
  • Customer Experience Enhancement: Map out the customer journey to identify key interaction points and improve engagement strategies.


Qualifications:


  • Bachelor’s degree in Marketing, Communications, or a related field.
  • At least 3-5 years of experience in digital marketing with a focus on SEO, SEM, campaign strategy and management.
  • Strong analytical skills with experience using marketing analytics tools.
  • Excellent client-facing communication skills and project management abilities.
  • Ability to handle multiple projects with varying deadlines.


CTC: 6 to 8.2 LPA


Benefits:

  • Competitive salary and performance incentives.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional growth and development.

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