Manager - Marketing
3 weeks ago
Job Description:
• Strategy Development
- Develop and implement comprehensive marketing strategies aligned with business goals.
- Conduct market research to identify customer needs, trends, and competitive positioning.
• Campaign Management:
- Plan, execute, and manage multi-channel marketing campaigns, including digital, social media, email, and traditional marketing.
- Track campaign performance and optimize for improved ROI.
• Content Creation:
- Oversee the creation of engaging and brand-consistent content for all marketing channels.
- Collaborate with creative teams to produce high-quality visuals, videos, and written materials.
• Team Leadership:
- Lead and mentor a team of marketing executives and interns, ensuring alignment and productivity.
- Foster a collaborative and innovative team environment.
• Performance Analysis:
- Monitor and analyze key marketing metrics, providing actionable insights to stakeholders.
- Prepare regular reports on campaign performance and market trends.
• Brand Management:
- Ensure brand consistency across all touchpoints and marketing initiatives.
- Develop strategies to enhance brand awareness and customer engagement.
• Partnerships and Collaboration:
- Build relationships with external agencies, vendors, and strategic partners.
- Collaborate with sales and product teams to align marketing efforts with business objectives.
Minimum Qualifications and Experience:
• MBA in marketing or equivalent degree, with a minimum 10 years of relevant experience
OR
• Bachelor’s degree in Mass Communication, with a minimum 12 years of relevant experience
Required Expertise:
• Proven experience in a marketing leadership role, with a track record of successful campaigns.
• Strong understanding of digital marketing, analytics, and tools such as Google Analytics, SEO, and PPC.
• Excellent communication and interpersonal skills.
• Creative thinker with strong problem-solving abilities.
• Ability to manage budgets, timelines, and resources effectively.
• Experience in Technology domain is a plus.
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