Ecommerce Marketing Specialist

2 weeks ago

Gurugram, India OPPO India Full time

Role & responsibilities:

Functional Responsibilities for Ecommerce Exclusive Mobiles:

  • Prepare holistic marketing plan for ecommerce exclusive products.
  • Identify potential target segments and define in terms of audience available on platform.
  • Define product positioning, key selling points and communication strategy basis the market competitiveness and data insight.
  • Chart out effective out of the box Digital, Media, PR and Creative plans in sync with platform external marketing team and Central marketing teams (Planning, digital, Media, PR).
  • Bring ideas and innovations to create clutter breaking campaigns.
  • Develop and design all ecommerce marketing artwork and messaging work in co-ordination with central marketing teams, Head Office, and ecommerce platform.
  • Source and share marketing insights and trends that will improve the quality of work.
  • Ensure brand, messaging, style, and tone consistency is always maintained across the ecommerce platforms.
  • Execute and monitor campaign performance and suggestion on improvements.
  • Prepare campaign ad hoc reports and post campaign evaluation analysis.

Functional Responsibilities for Non-Exclusive Mobiles:

  • Represent and lead ecommerce external marketing in the project.
  • Closely work with Central Marketing Planning, Digital, Media, PR and Creative team to bridge their strategy with ecommerce platform external marketing strategy.
  • Ensure delivering innovative integrations and ideas from platform marketing.
  • Proactively plan and share ecommerce content requirements to central marketing teams.
  • Prepare campaign ad hoc reports and post campaign evaluation analysis.

Functional Responsibilities for Creative Work:

  • Estimate creative and content requirements for the project.
  • Briefing to in house design team or external agencies to get the quality work done.
  • Ensure brand guideline adherence and approval on content from central marketing teams.
  • Deliver creative to ecommerce platform with strict adherence to given timeline.
  • Type of content: static banners, social post, dynamic creative, video making & edits, landing pages for Amazon/Flipkart.


Preferred candidate profile

  • Minimum 3 years of experience in Integrated marketing planning having ecommerce marketing knowledge.
  • Must have proven record for product launch go to market strategies and establishing brands
  • Creative thinking and passionate for creating content.
  • Strong interpersonal skills, comfortable in working with a multi-stakeholder cross functional team environment.
  • Well-organised, able to meet multiple project timeline and demonstrate attention to details.
  • Able to work independently, solve problems, take initiative, self-starter and use good judgment.
  • Good command over English and presentation skills to lead/influence discussions.

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