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Digital Analyst

3 months ago

Mumbai, India RapidBrains Full time

Job Title: Digital Analyst

Experience Level: 8+ Years

Work Location: Mumbai

Employment type: Fulltime

Notice Period - 30 Days


Job Overview:

We are seeking a skilled Digital Analytics Specialist with strong expertise in Adobe Launch, Adobe Analytics Implementation, and JavaScript to join our dynamic team. As a key member of our team, you will be responsible for the successful implementation and management of Adobe Launch for our clients, ensuring seamless integration with Adobe Analytics. You will work closely with cross-functional teams to design, develop, and deploy web analytics solutions, utilizing JavaScript to create and maintain custom tracking scripts that ensure accurate and comprehensive data collection. Your insights will be critical in driving our digital marketing efforts and optimizing performance through advanced analytics and reporting.

Key Responsibilities:

  • Implement and manage Adobe Launch to ensure seamless integration with Adobe Analytics across multiple client websites.
  • Collaborate with cross-functional teams including marketing, development, and data analytics to design and deploy web analytics solutions tailored to client needs.
  • Develop and maintain custom JavaScript tracking scripts to ensure accurate data collection and enhance the functionality of analytics tools.
  • Analyze and interpret web analytics data to provide actionable insights that drive optimization of digital marketing efforts.
  • Monitor and troubleshoot analytics implementations, ensuring that all tracking is accurate and data is flowing correctly.
  • Stay updated with industry best practices and emerging trends in digital analytics and reporting.

Skills & Requirements:

  • Proficiency in Adobe Launch and Adobe Analytics Implementation.
  • Strong JavaScript skills with experience in creating and maintaining custom tracking scripts.
  • Experience in digital marketing analytics with a deep understanding of key performance indicators and reporting.
  • Excellent problem-solving skills with the ability to troubleshoot and resolve issues in a fast-paced environment.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.