Marketing Professional, Partner Marketing

1 month ago

Gurugram, India BT Group Full time

Why BT ?


We’ve always been an organisation with purpose; to use the power of communications to make a better world. You can trace this back to our beginning as pioneers of the world’s first telecommunications company. At our heart we’re a technology company with research and innovation in our bones and a desire to be personal, simple, and brilliant for our customers - those are the values we live by whilst also creating an inclusive working environment where people from all backgrounds can succeed.


Our pursuit of progress over the past 180 years has established BT as a strong, successful brand, with huge scale capable of achieving great things. From supporting emergency services, hospitals, banks and keeping economies around the world online, safe and secure, to delivering large scale technology infrastructure like the creation of BT Sport.


Today in this fast changing, always on, digital world our purpose remains true. Yet the market conditions, regulation and competition we face are tougher than ever before. So if you have the drive, optimism and resilience to help propel us forward we’ll offer unrivalled personal development, a wealth of opportunities to learn, experience new things and pursue new careers. If that’s you and what you’re looking for, we’d love you to be part of our future.



Why Business Unit/Function


Corporate Functions help deliver our strategy and plans for growth. We shape and steer the direction of the business by managing our people, finances, shared services and buildings. We also oversee our legal, regulatory and compliance obligations too. Group Business Services (GBS) is an global operational service unit which allows BT to benefit from the economies of scale and expertise we get from doing things once. It lies at the centre of BT’s transformation; enabling the Customer Facing Units (CFUs) and Corporate Units (CUs) it supports to deliver brilliant customer experience effectively and efficiently.



Why this job matters


Purpose of the role: Our partners are key for BT Business to grow and protect our revenue through how we leverage the partnership ecosystem. This role is critical to drive a successful relationship with Cisco (all UK and global channels) for our business unit, with responsibility for managing partner programmes, and go-to-market partner funds & incentives. This role to manage end to end partner & marketing fund governance, operations, compliance & reporting/analysis.




What I’ll be doing – your accountabilities


Skills required for the job

  • Marketing- Accountable for administering and managing BT’s technology partner marketing funds across BT.
  • for governance and compliance of partner marketing funds for partner Cisco.
  • adherence to compliance and standard - 100% procedures for projects and partner fund management.
  • of executing partner marketing funds with Marketing stakeholders
  • uncontrolled partner fund slippage and minimize/eliminate negative P&L impact.
  • no fund slippage (0%) during the FY and maintaining funds tracker which is reviewed weekly.
  • fund reconciliation with the finance function, Partner (Cisco) and provide fund insights
  • fund reporting and analysis – both periodic and in-flight.
  • support and insights for partner funded marketing activities.
  • partner activities are functionally enabled in CRM (Salesforce) visibility of all funds managed and dashboard available for Marketing stakeholders.
  • all partner claims are timely submitted on the partner portals and partner funding is getting reconciled on monthly basis
  • of all claims with CFU finance controller - ensuring all partner claims are reimbursed
  • Enablement- support CFU on enablement plan, optimum utilization of Cisco learning credits, periodic reporting and manage partner enablement portal
  • portal management- Maintain access to partner program, proof of performance (POP) & proof of execution (POE) of partner funded activity and compliance.
  • to the transformation plans aligned to the team for delivering efficiency


  • and working knowledge of partner governance tools, third party CRM platforms and fund management tools (currently Salesforce).
  • eye for detail, timing and calendarisation / tracking of activities
  • and numerical skills for executing a co-funding framework with large global technology organizations.
  • and presentation skills targeted at marketing leadership of the organization.
  • to advanced knowledge of Microsoft Excel (for reporting and data visualization) and Microsoft Powerpoint.
  • communication skills at multiple organisational levels (internally and externally) for governing marketing co-funding submissions and reviews.

Excellent relationship-building ability across internal and external stakeholders; ability to make recommendations and communicate for approval.

Ability to collaborate with other business units to challenge the BT and Partnership status quo.

  • growth mindset and a clear focus on value creation.



Connected leaders behaviours

Experience you would be expected to have


  • focussed achiever:Set high standards for the quality you deliver, clearly outlining expectations for yourself and others.


  • partner:Build open and trusting relationships with colleagues across departments, promoting long-term partnership.


  • thinker: Approach complex, business-critical problems with thought and insight.



Qualifications:

Understanding of marketing budgets including partner co-funded activity budgets, their impact, governance and associated risks.

  • A Marketing qualification is desirable, but not essential.
  • Typically a degree and post graduate qualification in a related subject, e.g. Business

or Marketing.

Experience:

  • least 5+ years of experience in technology industry prefrebely in marketing and/or partner management.
  • of business activity monitoring and reporting.
  • depth experience of at least one marketing discipline and a good understanding of the whole marketing mix.
  • have worked with people from other business locations or functions.

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