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Senior Manager
2 days ago
Job Purpose -
Leading the execution of outreach and admissions for the Advanced Management programmes ensuring quality and profile of students as per objectives decided by AMPs.
Job Outline
The incumbent is responsible for executing the entire gamut of outreach activities for AMPs with a goal to attract a superior quality of students into our ‘Long duration’ programmes (AMPBA, AMPPP, AMPI, AMPOS & AMPH), ensuring the goals of Class size, quality are met. The incumbent will support one or more of the AMPs as required.
To meet the above objective, the incumbent will be required to strategize outreach for one or more of the AMPs. This will also involve conducting road shows and nurturing leads procured from various road shows, digital marketing activities, information sessions and managing lead generation resources assuring an efficient and productive funnel management. The incumbent will be required to work closely wih Process/Engagement and Digital teams of AMP.
In addition, the incumbent will conceptualize the overall brand development and outreach strategy to attract the right quality and number of students. Strategizing and monitoring digital marketing efforts, lead generation and ensuring conversions will form part of the role. The incumbent would be required to stay abreast of new developments in the sector to enhance the effectiveness of the outreach and admissions effort.
Job Specification
Knowledge / Education
Management education from a reputed institute will be preferred
Specific Skills
- Sales and Business Development
- Communication, Influence and Negotiation (written and verbal) skills
- Individual & Group Presentation
- Lead and Sales Funnel management
- A good blend of strategy development as well as execution
- Passion for work, making a difference, intellectual curiosity and commitment to learning
- Comfortable in working alternative schedules including evenings and weekends.
- Ability and willingness to travel.
Desirable Experience
7-10 years for work.exp.
Should be preferably from sales driven environment, knowledge of digital marketing and process will be an added advantage
Job Interface/Relationships:
Internal
- Process Team & Engagement Team
- Digital Team
- Commercials
- Alumni Engagement
- Various RCIs
External
- Government and various ministries
- Individual & corporate clients
- B2B Leads
- Vendors – Marketing & Sales
Key Responsibilities and % Time Spent
Strategizing outreach, lead management, nurturing and conversion - 45%
Assistance in Road shows, Info sessions - 30%
Coordination with vendors and process - 10%
Assistance in completion of applications - 10%
Assist in interview logistics - 5%
Any other significant input -
The incumbent should be preferably from a good management school. S/he will be assisting the Associate Director of AMPs Admissions in managing the entire of gamut of outreach/admissions activities. The position is a number driven profile and requires alternative & flexible hours. Incumbent should be comfortable working under pressure and on weekends as well.
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