Deputy Manager Marketing

2 weeks ago


Gurugram, India Canara HSBC Life Insurance Full time

Work closely with Product team and develop compelling positioning and messaging to differentiate our products in the market.

Develop and implement marketing strategies aligned with the company’s overall business objectives.

Manage and optimize web journeys across all digital touchpoints, including website, mobile app, and social media platforms.

Conduct in-depth market research to identify customer needs, preferences, and competitive landscape.

Create a wide range of collaterals, including product brochures, sales kits, presentations, and digital content.

Partner with external agencies to execute digital campaigns and ensure effective brand messaging across all touchpoints.

Develop engaging marketing themes and campaigns to drive customer interest and engagement.

Craft persuasive product propositions that clearly articulate the value proposition to target audiences including sales teams and social.

Develop effective sales pitches for various distribution channels (agents, banks, digital channels).

Collaborate with cross-functional teams (sales, product development, design, and digital marketing) to ensure alignment and execution of marketing initiatives.

Track and analyze product performance metrics to measure the effectiveness of marketing campaigns and identify areas for improvement.

Foster a collaborative and data-driven culture within the marketing team



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