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Search Engine Optimization Specialist

2 months ago

Mumbai, India Tajore Fashions Full time

Job Description:

We are hiring a highly skilled and data-driven SEO Specialist to join our team. The ideal candidate will have a minimum of 3-5 years of experience in driving online growth and sales within the fashion industry/ an expertise in fashion e-commerce.


Key Responsibilities:

  • SEO Strategy: Develop and implement comprehensive SEO strategies to improve website visibility and organic traffic.
  • Keyword Research: Conduct thorough keyword research to identify relevant keywords and optimize website content.
  • On-Page Optimization: Optimize website content, including titles, meta descriptions, and headings, for better search engine rankings.
  • Technical SEO: Ensure the website is technically sound and optimized for search engines.
  • Link Building: Develop and execute effective link-building strategies to increase domain authority.
  • Content Optimization: Collaborate with content creators to ensure content is optimized for search engines.
  • Analytics: Track and analyze website traffic, keyword rankings, and other relevant metrics to measure SEO performance.
  • Competitor Analysis: Monitor competitor SEO strategies and identify opportunities for improvement.
  • Paid Search Advertising: Manage and optimize paid search campaigns (Google Ads, Bing Ads) to drive targeted traffic.
  • Reporting: Prepare regular SEO reports and provide actionable insights to improve website performance.


Requirements:

  • 3-5 years of experience in SEO, PPC, and digital marketing.
  • Strong understanding of SEO principles and best practices.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush etc.
  • Excellent analytical skills and data-driven decision-making abilities.
  • Strong communication and interpersonal skills.
  • Knowledge of HTML, CSS, and web development principles.


Preferred Qualifications:

  • Experience in the fashion industry/fashion e-commerce. 
  • Familiarity with content management systems (CMS) and e-commerce platforms.
  • Basic knowledge of JavaScript and technical SEO aspects.
  • Proficient knowledge of e-commerce SEO aspects.


Location: Malad, Mumbai


  • If you are a skilled SEO Specialist with a passion for digital marketing, we encourage you to apply.