Public Relations Executive

4 hours ago

Gurugram, India Orbtl Full time

Should come with a stellar network of journalists and editors as needed. Most of our publications are organic, so we mostly deal with journalists, influencers, celebrities directly. Sponsored activity can be done by anyone- please do not sell me paid spaces/coverage.


  • Strategic PR Planning: Develop and implement a strategic PR and communications plan that aligns with the organisation's goals and objectives in the domain of Sustainability. Connect and build the audience in different areas of Sustainability. We are a start-up so you will have no tailor made brand image to work upon- everything will be reliant on newness and adrenaline.
  • Media Relations: Build and maintain strong relationships with key media outlets, journalists, and influencers to secure coverage and positive exposure.
  • Event Management: Plan and coordinate media events, press conferences, and interviews to enhance our visibility and impact. Should understand budgeting, celebrity management, and fabrication (event decor)
  • Paid Event Identification: Research, identify, and secure paid event opportunities that align with our mission and objectives. Ensure participation in key industry events and conferences.
  • Partnership and Collaboration: Develop and nurture strategic partnerships and collaborations with like-minded organizations, influencers, and stakeholders to amplify our message and expand our reach. Again, we are a start-up so should know how to sell.
  • Brand Management: Ensure consistent messaging and brand representation across all communication channels. ORM is key.
  • Team Leadership: Manage and recruit a team of PR professionals, fostering their growth and development. Upskill and upscale as necessary.
  • Digital PR: Lead digital PR initiatives, including online media campaigns, influencer partnerships, and social media strategies to build a strong digital presence.
  • Content Creation: Collaborate with team members to monitor engaging and relevant content, including press releases, articles, blog posts, and social media content, to convey our message effectively.
  • Strategy Development: Collaborate with senior leadership to develop and execute comprehensive PR and communication strategies that align with the organization's mission and vision. Develop industry know-how and stay up-to-date with trends across various all client verticals.
  • Performance Monitoring: Monitor, analyze, and communicate PR results on a quarterly basis, making data-driven recommendations for improvement.
  • Reporting: Measure and provide reports on each PR campaign, tracking key performance indicators.
  • Influencer relations - Identify and connect with key influencers and brands to seek potential collaboration opportunities for clients
  • Client servicing - Build and maintain an effective client-agency relationship. Conduct client meetings whilst ideating on strategy and execution plans

Functional Skills:

  • Proven experience managing media relations (online, broadcast, and print).
  • Proficient in the use of social media and digital channels for PR campaigns.
  • Knowledge of project management and performance measurement platforms.
  • Exceptional writing and editing skills. should be fluent in English and communication.

Behavioural Skills:

  • Excellent interpersonal and relationship-building skills.
  • Ability to articulate ideas to both technical and non-technical audiences.
  • Proactive, reliable, responsible, and accurate with an attention to detail.
  • Ability to thrive in a fast-paced, deadline-oriented environment.

Qualifications:

  • Master's degree in Communications, Journalism, Public Relations, or Sales.
  • 3-5 years of experience in PR


Work Hours: 9-5

Maximum CTC: 6LPA

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