Public Relations

4 weeks ago

Gurugram, India Pristyn Care Full time

Job Title: SM /AGM-Public Relations and Public Affairs

Location: Gurgaon

Experience: Minimum 7 to 12 years of experience


Job Summary:

Pristyn Care is looking for a Senior Manager/Associate General Manager in PR and Public Affairs to oversee our communications strategy, drive brand reputation, and enhance relationships with key stakeholders. This role requires a seasoned professional with suitable experience in start ups and preferably with exposure to the healthcare sector. The successful candidate should have hands-on experience in crisis communications, media relations, public affairs, industry relations, internal communications, online reputation management (ORM), and corporate social responsibility (CSR).


Key Responsibilities:


Strategic PR & Media Relations:


- Develop and execute a comprehensive PR strategy to enhance brand visibility and positioning.

- Build and maintain strong relationships with the media, acting as the primary spokesperson for Pristyn Care.

- Drive media engagement, securing high-quality coverage across digital, print, and broadcast channels.


Crisis Communications:


- Proactively manage issues and crises to safeguard Pristyn Care’s reputation.

- Prepare and execute crisis communication plans and coordinate with senior leadership to provide timely responses to mitigate reputational risks.


Public Affairs & Government Relations:


- Establish and maintain relationships with government bodies, regulators, and industry associations to ensure compliance and foster a supportive regulatory environment.

- Represent Pristyn Care at industry events, conferences, and meetings to advance the brand’s public affairs agenda.


Industry Relations & CSR:


- Collaborate with key industry stakeholders to enhance Pristyn Care’s role as a thought leader in healthcare innovation.

- Drive CSR initiatives that align with Pristyn Care’s values, mission, and goals, positioning the brand as a responsible healthcare leader.


Online Reputation Management (ORM):


- Oversee ORM strategies to monitor and enhance the brand’s online presence.

- Manage any negative sentiment or feedback online by implementing proactive and reactive strategies.


Internal Communications:


- Lead internal communications to ensure consistent and transparent messaging within the organization.

- Support leadership in communicating with employees, fostering a positive and cohesive work culture.


Stakeholder Engagement:


- Develop and implement effective stakeholder engagement strategies that promote strong relationships with Pristyn Care’s internal and external stakeholders.

- Create and execute communication initiatives that align with stakeholder interests and reinforce the company’s mission.


Key Requirements:


Experience in PR and Public Affairs is mandatory.

- Minimum of 7 years of experience in public relations and public affairs, with a proven track record in both startup and corporate settings.

- Strong experience in healthcare communications or a deep understanding of the healthcare sector is highly preferred.

- Expertise in crisis communications, media relations, industry relations, and internal communications.

- Hands-on experience with online reputation management (ORM) and CSR initiatives.

- Proven ability to work with regulatory and government bodies, industry associations, and other key stakeholders.

- Exceptional communication and leadership skills, with the ability to influence at all levels.

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