Program Manager

2 weeks ago


Greater Bengaluru Area, India redBus Full time

Key Responsibilities:


  • Enhance Revenue Generation: Spearhead monetization strategies to maximize the revenue potential of the Primo Category.
  • Strategic Collaborations: Partner with internal teams to boost the growth and consumer preference for the Primo Brand, enhancing its market position.
  • Product and Customer Experience Enhancements: Implement initiatives aimed at expanding market share, reducing return rates, and strengthening brand loyalty for Primo.
  • Marketing and Brand Development: Lead marketing efforts to increase consumer awareness and improve the market perception of the Primo brand.
  • Value Articulation and Operator Engagement: Develop and implement programs that enhance the perceived value of Primo and foster operator engagement.
  • Leadership in Market and Category Expansion: Take charge of special projects to establish Primo as a category leader and expand its market presence.
  • Competitive and Market Analysis: Conduct thorough analyses of market trends, competitor actions, and customer feedback to pinpoint opportunities for differentiation and continual enhancement of the Primo category.



Qualifications

  • Relevant Industry Experience: Must have significant experience in category management, product development, or business development within the logistics, travel, hospitality, or e-commerce sectors
  • Industry Knowledge: A profound understanding of market dynamics, consumer behavior, and the competitive environment in the travel and transportation industry is highly desirable
  • Analytical and Strategic Skills: Exceptional skills in analysis and strategy, capable of turning insights into effective, actionable plans
  • Communication and Influence: Strong ability to communicate effectively and influence stakeholders at all organizational levels
  • Results-Driven Approach: Proven track record of achieving measurable business results and fostering continuous improvement
  • Educational Background: A Bachelor's degree in any field, complemented by an MBA



Experience Requirement

  • Professional Experience: A minimum of 3 years and up to 5 years of relevant professional experience


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