Visual Designer

4 weeks ago

Gurgaon, Haryana, India Unikon Full time

Job Overview:

We are seeking a Visual Designer with a strong focus on branding to join our creative team. As a Visual Designer, you will be responsible for creating compelling and cohesive visual identities that represent our brand and resonate with our target audience. You'll work on a wide range of projects, from logo creation to marketing materials, digital assets, and user interfaces, ensuring that all design work aligns with our brand guidelines and vision.

Key Responsibilities:

  • Brand Development & Strategy: Lead the design of visual identity systems that capture the essence of our brand, ensuring consistency across all digital and physical touchpoints.
  • Creative Conceptualization: Develop innovative visual concepts and strategies for various branding projects, including logos, typography, color palettes, and visual elements.
  • Marketing & Campaign Design: Design engaging visuals for marketing materials, campaigns, presentations, social media, and digital platforms that maintain a cohesive brand voice.
  • Collaboration & Feedback: Work closely with other designers, product teams, and marketing departments to ensure all design materials align with business objectives and brand consistency.
  • User-Centered Design: Collaborate with UX/UI teams to design user interfaces that reflect the brand's personality and enhance user experience across web and mobile applications.
  • Brand Guidelines: Create and maintain brand guidelines that ensure consistency and clarity for internal teams and external partners.
  • Adaptability: Update and refresh existing branding materials as needed to stay relevant with market trends and evolving business goals.

Required Skills & Qualifications:

  • Proven experience as a Visual Designer or Branding Designer, with a strong portfolio showcasing expertise in branding, visual identity, and creative design.
  • Expertise in branding principles (logo design, typography, color theory, etc.), with experience creating design systems and brand guidelines.
  • Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD), Sketch, Figma, or other design tools.
  • Strong understanding of user experience (UX) and user interface (UI) design, with a focus on responsive web design and mobile design.
  • Excellent attention to detail, with the ability to balance creativity and brand consistency.
  • Strong communication skills to present ideas and concepts clearly, and ability to take constructive feedback.
  • Ability to manage multiple design projects simultaneously and meet deadlines.
  • Bachelor's degree in Graphic Design, Visual Arts, or a related field (preferred but not required).

Preferred Qualifications:

  • Experience working in a branding agency or within a fast-paced environment where branding is a key priority.
  • Experience designing marketing materials such as brochures, social media posts, email campaigns, and digital ads.
  • Familiarity with motion graphics and animation tools (After Effects, etc.) is a plus.
  • Knowledge of HTML/CSS and familiarity with web design best practices.

What We Offer:

  • Opportunity to work on exciting, high-impact branding projects.
  • A collaborative and creative team environment.
  • Competitive salary and benefits package.
  • Professional development opportunities and growth potential.

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